We compared Microsoft Entra ID and Google Cloud Identity based on our user's reviews in several parameters.
Microsoft Entra ID is praised for its user-friendly interface, efficient authentication process, and seamless integration. Users appreciate the exceptional customer service and reasonable pricing. Google Cloud Identity stands out for its comprehensive security measures, seamless integration with Google services, and efficient user management capabilities. Users highlight the excellent customer service and flexible licensing options. Therefore, Microsoft Entra ID excels in customer service, setup cost, and flexibility, while Google Cloud Identity shines in security measures, integration, and user management capabilities.
Features: Microsoft Entra ID stands out for its user-friendly interface, efficient authentication process, and seamless integration across various platforms. In contrast, Google Cloud Identity is known for its comprehensive security measures, seamless integration with other Google services, efficient user management capabilities, and streamlined access controls.
Pricing and ROI: The setup cost for Microsoft Entra ID is described as affordable and competitive, with a straightforward and user-friendly setup process. Users appreciate the flexibility and options available for licensing. On the other hand, Google Cloud Identity offers reasonable pricing, a straightforward setup process, and flexible licensing options catering to users' needs and requirements., The ROI from Microsoft Entra ID is positive, with users experiencing cost savings and improved efficiency. Meanwhile, Google Cloud Identity offers cost-effectiveness, enhanced security measures, increased productivity, and easy management of user access and permissions.
Room for Improvement: Microsoft Entra ID could benefit from better user interface design and optimization for different devices, simplifying the sign-up process, increasing customization options, and adding advanced security features. On the other hand, Google Cloud Identity users would like improved integration with other platforms and applications, a simpler and more user-friendly interface, better documentation, and more comprehensive support resources.
Deployment and customer support: The reviews for Microsoft Entra ID and Google Cloud Identity highlight that the duration required to establish a new tech solution can vary significantly for both products. However, it is important to carefully evaluate the context in which users use terms like deployment, setup, and implementation to determine the overall time required., Microsoft Entra ID's customer service is exceptional, efficient, and reliable. Users appreciate the prompt and knowledgeable assistance, effective communication, and seamless problem resolution. Google Cloud Identity's customer service is highly regarded and considered satisfactory.
The summary above is based on 104 interviews we conducted recently with Microsoft Entra ID and Google Cloud Identity users. To access the review's full transcripts, download our report.
"The most valuable feature of Google Cloud Identity is its stability."
"The most valuable feature is that you can manage users from one central location."
"The most valuable feature is the performance."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The initial setup is easy."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"The solution is user-friendly."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"Single sign-on provides flexibility and helps because users don't want to remember so many passwords when logging in. It's a major feature. Once you log in, you have access to all the applications. It also enables us to provide backend access controls to our users, especially when it comes to groups, as we are trying to normalize things."
"Personally, I'm a great fan of Azure Active Directory due to the security and compliance features that are there in the classic or default Azure Active Directory."
"The security and infrastructure management features are the most valuable ones for us."
"The visibility and control for permission management are excellent."
"The most valuable feature is its ability to act as an identity provider for other cloud-based, SaaS applications. In our bank, this is the main identity provider for such features."
"It has been very instrumental towards a lot of services we run, especially on the single sign-on side. For example, we have 160 countries that all run their own IT but we still are able to provide users with a single sign-on experience towards global applications. So, they have a certain set of accounts that they get from their local IT department, then they use exactly the same account and credentials to sign into global services. For the user, it has been quite instrumental in that space. It is about efficiency, but also about users not having to remember multiple accounts and passwords since it is all single sign-on. Therefore, the single sign-on experience for us has been the most instrumental for the end user experience."
"Azure Active Directory features have helped improve our security posture. The remote working has been a massive help during the pandemic."
"We do not have to deploy lots of machines all over the place to run things as a service, which is how we like to deploy things, just as a service."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"I would like to see more integration in future releases."
"The solution's storage capacity could be increased."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Technical support is slow."
"Microsoft's technical support has shortcomings where improvements are required."
"The support is a bit slow."
"It would be good to have more clarity around licensing."
"Our users sometimes experience issues from having multiple Microsoft accounts, which can cause some confusion and hassle."
"Microsoft services and most familiar third-party applications are currently supported, but we can't find many other platforms that integrate with Office 365 or Azure Active Directory. Microsoft should develop connectors for different applications and collaborate more with other vendors to cover a broader range of applications."
"The product needs to improve its support."
"Some of the features that they offer, e.g., customized emails, are not available with B2C. You are stuck with whatever email template they give you, and it is not the best user experience. For B2C, that is a bit of a negative thing."
"On-premise capabilities for information and identity management need improvement."
Google Cloud Identity is ranked 4th in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 21 reviews while Microsoft Entra ID is ranked 1st in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 190 reviews. Google Cloud Identity is rated 7.6, while Microsoft Entra ID is rated 8.6. The top reviewer of Google Cloud Identity writes " A stable solution that can help with collaboration and productivity". On the other hand, the top reviewer of Microsoft Entra ID writes "Saves us time and money and features Conditional Access policies, SSPR, and MFA". Google Cloud Identity is most compared with Microsoft Intune, Okta Workforce Identity, JumpCloud, VMware Workspace ONE and ManageEngine Endpoint Central, whereas Microsoft Entra ID is most compared with Microsoft Intune, CyberArk Privileged Access Manager, Ping Identity Platform, Okta Workforce Identity and Cisco Duo. See our Google Cloud Identity vs. Microsoft Entra ID report.
See our list of best Identity and Access Management as a Service (IDaaS) (IAMaaS) vendors.
We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.