We performed a comparison between Oracle CRM and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."
"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."
"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."
"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"It has a wide variety of use cases."
"Oracle CRM accommodates client needs, potentially reducing licensing costs with a pay-as-you-go approach. It also allows for the standardization of processes and reporting, which is important for our organization. Additionally, integration through APIs improves connectivity."
"Oracle CRM integrates seamlessly because it's an end-to-end solution."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The solution is good for B2B email marketing."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"It provides good support for really large databases."
"The initial setup was straightforward."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"Lead scoring has helped with the process of qualifying leads."
"The product is not intuitive."
"An improvement would be to lower the price of the license."
"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."
"The user interface and performance could be better."
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"The initial setup is complex, it could be improved to be more simplified."
"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"Oracle CRM can improve integration and performance."
"The solution does not have a good database architecture."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"Reporting is very clunky and not user friendly."
"The product's initial setup process could be better."
"The solution should consider adding functionality related to event listening, such as webhooks."
"This product hasn't kept up to date on features."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The cost of the solution has room for improvement."
Oracle CRM is ranked 5th in Marketing Automation with 35 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews. Oracle CRM is rated 8.0, while Oracle Eloqua is rated 8.8. The top reviewer of Oracle CRM writes "The solution is easy to deploy, scalable, and stable". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Zoho CRM, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, HubSpot Marketing Hub and Zift Solutions. See our Oracle CRM vs. Oracle Eloqua report.
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