HubSpot Marketing Hub Reviews

Name: HubSpot Marketing Hub
Brand: HubSpot
Rating: 4 (32 reviews)

4.1 out of 5

32 reviews
89% willing to recommend

725 followers

What is HubSpot Marketing Hub?UNIXBusinessApplication
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HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

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HubSpot Marketing Hub is the #2 ranked solution in top Marketing Automation solutions. PeerSpot users give HubSpot Marketing Hub an average rating of 8.2 out of 10. HubSpot Marketing Hub is most commonly compared to Salesforce Marketing Cloud: HubSpot Marketing Hub vs Salesforce Marketing Cloud. HubSpot Marketing Hub is popular among the midsize enterprise segment, accounting for 76% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a educational organization, accounting for 72% of all views.

Buyer's Guide

HubSpot Marketing Hub

May 2024

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Helped 772,277 peers since 2012

Featured reviews

ShomitMitra

Marketing Manager at Accscient

Feb 28, 2024

We use it primarily for social media postings across 18 companies under our umbrella, scheduled email campaigns, drip campaigns, and account-based marketing. We also use it for website analysis and form creation. We've integrated it with Salesforce CRM. HubSpot collects the leads, which are then…

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Rich Longo

Vice President of Sales at ServicePro

May 29, 2022

Prior to using this solution, I used Act-On for several years. One of the main reasons we decided to switch was the social media functionality because we manage 22 social media sites, and we were using a lot of third-party tools. HubSpot offered the ability to integrate all of that, and track the website, webpages, and email. Plus, there were a couple of bits of functionality in HubSpot that Act-On didn't have, and the scalability into sales and other features that we could utilize should we wish to in the future. I almost have regrets about switching from Act-On to HubSpot because we did lose the location feature I mentioned earlier, but overall, it was good.

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BharatR

Product Marketing Manager at a educational organization with 201-500 employees

Mar 19, 2024

We mainly use HubSpot Marketing Hub for creating email marketing campaigns, which it's pretty effective at. We've integrated HubSpot with IBM on the CRM side to gather client details from our R platform. In my previous company, we also integrated HubSpot with Salesforce for sales automation I…

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HubSpot Marketing Hub market share

As of May 2024, the market share of HubSpot Marketing Hub in the Marketing Automation category stands at 7.9%, down from 15.5% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

Key learnings from peers

Last updated May 18, 2024

Valuable Features

"The solution enables the customization of reports."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."

Room for Improvement

"HubSpot’s scoring is not good."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

Pricing

"The solution is cheaper than its competitors."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"The licensing costs are around $4,800 per month.Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our HubSpot Marketing Hub Buyer's Guide for additional reliable information.