We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"The most valuable features are the reports, overall usability, and ease of use."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"HubSpot Marketing Hub has kept me updated with alerts."
"It is a user-friendly product."
"The solution is good for B2B email marketing."
"The ease of maintenance is the most valuable feature."
"The initial setup was straightforward."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"Lead scoring has helped with the process of qualifying leads."
"The solution is stable."
"It provides good support for really large databases."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"An expensive solution."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Increase the CRM size for sole proprietors before increasing the fee."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"The product's initial setup process could be better."
"The reporting features should be improved."
"The solution does not have a good database architecture."
"This product hasn't kept up to date on features."
"Reporting is very clunky and not user friendly."
"The cost of the solution has room for improvement."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The solution could improve by having a more user-friendly interface."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 32 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle Eloqua is rated 8.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, Oracle CRM and Zift Solutions. See our HubSpot Marketing Hub vs. Oracle Eloqua report.
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