We performed a comparison between Adobe Campaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."Analytics was a good part of Adobe Campaign."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"The Journey and CloudPages and automation are all great."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"We haven't had any issues with integration."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"I like the user interface it has a nice look and feel."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The pricing is a bit high."
"We have struggled to get resolution of support tickets from the Salesforce team."
"Salesforce could benefit by implementing further integration with more platforms."
Adobe Campaign is ranked 7th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 50 reviews. Adobe Campaign is rated 7.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Adobe Campaign is most compared with Microsoft Dynamics CRM, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and BloomReach.
See our list of best Marketing Management vendors.
We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
