We compared HootSuite and Salesforce Marketing Cloud across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:
Features: HootSuite is praised for its scheduling capabilities, analytics, and collaboration features. Salesforce Marketing Cloud is highly regarded for its extensive range of capabilities, including CRM, automation, and seamless data source integration. Users also praised its Journey Builder feature, reporting, and dashboards.
Room for Improvement: HootSuite users say it has a cluttered interface, and some complained of slow performance. Others noted integration difficulties and a buggy mobile app. Salesforce Marketing Cloud could improve its readiness for CDP solutions and template organization. Reviewers also want more personalization options and a more user-friendly mobile app.
Service and Support: HootSuite users lauded the solution’s support for its helpful responses and comprehensive knowledge base. However, some reported occasional delays. Salesforce Marketing Cloud's customer service has faced challenges in terms of accessibility and response time.
Ease of Deployment: Users say HootSuite is simple to implement, and the deployment instructions are clear. Hootsuite support offered valuable assistance throughout the process. Salesforce Marketing Cloud's initial setup can be complex and may require additional fees or assistance.
Pricing: Users provided limited information about HootSuite's pricing. The cost of Salesforce Marketing Cloud can differ based on the product's complexity and specific needs, but the solution is typically considered to be in the medium-to-high price range.
ROI: Reviews provided no feedback on HootSuite’s ROI. Salesforce Marketing Cloud users have found it to be an effective solution in terms of return on investment.
Comparison Results: HootSuite is praised for its user-friendly interface, easy setup, and helpful customer support. Users appreciate its scheduling capabilities, analytics tools, and team collaboration features. At the same time, some users have reported occasional scheduling glitches, a complex analytics interface, and a steep learning curve for collaboration. Salesforce Marketing Cloud is highly regarded for its extensive features, CRM capabilities, and user-friendly interface. However, many users are dissatisfied with the solution’s high cost and requested more personalization options.
"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
"It has a social media presence outside of the hours people are able to devote to an organization."
"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"Email automation is most valuable."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"It makes it easy for a business to use any module based on their preference."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"The solution is very, very scalable."
"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"The processing speed, the way information displays, and scrolling options can be improved."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"User management could be better."
"I've noticed on one-to-one leads, the customer objection option is not available."
"We have struggled to get resolution of support tickets from the Salesforce team."
"The pricing is a bit high."
"An additional feature needed would be better capacity for personalization."
HootSuite is ranked 3rd in Social CRM with 5 reviews while Salesforce Marketing Cloud is ranked 1st in Social CRM with 50 reviews. HootSuite is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HootSuite writes "Good customization and social media management with helpful AI capabilities". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HootSuite is most compared with Sprinklr, Brandwatch and Sprout Social, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.
See our list of best Social CRM vendors and best Social Media Management Solutions vendors.
We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
