We performed a comparison between HubSpot Marketing Hub and Marketo based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The solution helps me to structure and track marketing and sales emails."
"The most valuable features are the reports, overall usability, and ease of use."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"Ease of editing and creating templates after initial development with the Design Manager."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"Very user-friendly."
"The most valuable feature of this solution is Smart Campaigns."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"The most valuable features are the Marketo emails, both sending and tracking."
"I like that the solution is flexible."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable feature is the scoring."
"The smart campaign looks quite interesting and useful."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"The way the staff uses the system sometimes leads to processes not being followed."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"It could be more scalable."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Marketo should give more power to the users for data manipulation."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Marketo is ranked 4th in Marketing Automation with 18 reviews. HubSpot Marketing Hub is rated 8.2, while Marketo is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Pardot, Microsoft Dynamics CRM and Teradata Customer Interaction Manager. See our HubSpot Marketing Hub vs. Marketo report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.