We performed a comparison between LeadSquared and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The initial setup is very easy."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"We haven't had any issues with integration."
"The most valuable feature is the ability to get quotes out in a timely manner."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"It is easy to use."
"It is very easy to use from a marketing standpoint."
"We use this solution for reporting, pipeline generation, and forecasting."
"The Journey Builder and the Email Studio features are most valuable."
"The notifications and workflow management can be improved in LeadSquared."
"The solution can get quite expensive, especially as you add more users."
"The product could use a little bit of BI in the sense of rule-based building."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"An additional feature needed would be better capacity for personalization."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The UA could be better designed for a mobile connection."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
LeadSquared is ranked 8th in Marketing Automation with 2 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. LeadSquared is rated 7.6, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of LeadSquared writes "Reliable and offers helpful technical support but is expensive". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". LeadSquared is most compared with Zoho CRM and ExtraaEdge, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub and Amazon Pinpoint. See our LeadSquared vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
