Microsoft Dynamics CRM vs SAP CRM comparison

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Microsoft Logo
4,643 views|4,349 comparisons
92% willing to recommend
SAP Logo
3,738 views|2,923 comparisons
81% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared Microsoft Dynamics CRM and SAP CRM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Microsoft Dynamics CRM is considered robust and reliable. Users praised its ability to measure and track sales and seamless integration with Microsoft Office 365 and Azure. SAP CRM is valued for its customization options, lead management capabilities, integration features, and native integration with SAP ERP.

  • Room for Improvement: Microsoft Dynamics CRM requires improvement in terms of mobile experience, interface design, and performance. SAP CRM needs improvements in its mobile interface, data visibility, and integration.

  • Service and Support: Reviews of Microsoft support were mixed, with some users expressing frustration at long response times and challenges contacting the support team. SAP CRM's customer service and support have received mixed feedback.

  • Ease of Deployment: Some Microsoft Dynamics users found the setup uncomplicated, while others struggled with it. The setup process for SAP CRM can be complicated and time-consuming, requiring customization and a specialized team.

  • Pricing: The cost of Microsoft Dynamics depends on factors like licenses and customization. While Dynamics is generally considered expensive, some users find the pricing fair or slightly cheaper compared to competitors. SAP CRM is seen as costly, and some users have said it isn’t worth the money.

  • ROI: Microsoft Dynamics CRM provides a significant ROI due to its upgraded features and integrations. Some reviewers have reported that they realized an ROI from SAP CRM within three to five years.

Comparison Results: Users like Microsoft Dynamics CRM for its native integration with popular Microsoft products, but some users have said that setting up Microsoft Dynamics can be complex and time-consuming. Others have suggested lowering the price and improving the interface. SAP CRM is commended for its integration with SAP ERP, but the solution is considered costly and hard to deploy.

To learn more, read our detailed Microsoft Dynamics CRM vs. SAP CRM Report (Updated: March 2024).
768,857 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable feature of Microsoft Dynamics CRM is that it is a low-code platform and we can perform business process management.""The support is brilliant. All OEMs are pretty helpful.""The solution is scalable.""The Outlook calendar has been very helpful for us.""The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365.""The initial setup is pretty straightforward.""It's a good solution for enterprise-level companies.""The stability is excellent."

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"The tool is easy to use.""The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well.""SAP CRM integrates well with SAP ERP which is useful.""The solution is highly scalable.""We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service.""SAP CRM has a good performance.""The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.""The user interface is excellent."

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Cons
"I am happy with it. If anything, its interface could be improved.""There are more people using Salesforce. Therefore, there are more partners, and applications for it, and is easier to use.""If there was a bit more automation, specifically for marketing tasks, that would be ideal.""Microsoft Dynamics CRM would be far superior if it had an analytical dashboard and AI-based systems.""Dynamic's management could be improved. The tech management should have better technical capabilities.""Out of the box, the solution doesn't really have a desirable user experience. We have to set it up and customize it to meet our needs.""The main issue with Microsoft Dynamics CRM is that its GUI isn't very attractive. Overall, the solution has the same functionalities as other CRMs such as Salesforce, but Salesforce is much simpler to use. Microsoft Dynamics CRM is complicated to use, and this is another area for improvement. It was also more difficult to set up the solution, so its setup could still be improved. What I'd like to see in the next version of Microsoft Dynamics CRM is a cleaner user interface because currently, it looks messy to me. Salesforce CRM has a better, more simplified user interface that makes it easier for you to get what you need, while in Microsoft Dynamics CRM, you have to put in a lot of effort to get things done.""The price of Microsoft Dynamics CRM could improve."

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"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems.""CRM is costlier than its competitors.""I think what needs to be improved is the solution for Brazil's organization.""The navigation must be improved.""The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects.""The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration.""The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases.""Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."

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Pricing and Cost Advice
  • "We have to buy a separate license in order to implement the social listening feature."
  • "It's kind of pricey. It's about $50 or $60 per user."
  • "I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."
  • "There is a license required to use Microsoft Dynamics CRM."
  • "The price of the solution is good but could be cheaper."
  • "We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
  • "Pricing for this software could be cheaper."
  • "The solution is open source and is free. However, it does require a Dynamics 365 subscription."
  • More Microsoft Dynamics CRM Pricing and Cost Advice →

  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
    Top Answer:The solution should improve the user experience in the process of creating and activating offers. Sometimes, the process is a little bit slow because it has too many details. It also depends on how… more »
    Top Answer:We use Microsoft Dynamics CRM to control sales advancements in our company.
    Top Answer:The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.
    Top Answer:There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems. SAP CRM uses a patch program between the modules to send data from one… more »
    Ranking
    2nd
    out of 169 in CRM
    Views
    4,643
    Comparisons
    4,349
    Reviews
    37
    Average Words per Review
    405
    Rating
    7.6
    4th
    out of 169 in CRM
    Views
    3,738
    Comparisons
    2,923
    Reviews
    24
    Average Words per Review
    453
    Rating
    7.8
    Comparisons
    Also Known As
    Dynamics CRM, MS Dynamics CRM
    Learn More
    Overview

    Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

    One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

    In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

    Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    Sample Customers
    Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    REVIEWERS
    Computer Software Company29%
    Financial Services Firm19%
    Manufacturing Company10%
    Comms Service Provider6%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Government10%
    Financial Services Firm10%
    Manufacturing Company7%
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government8%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business52%
    Midsize Enterprise28%
    Large Enterprise20%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise16%
    Large Enterprise58%
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise14%
    Large Enterprise63%
    Buyer's Guide
    Microsoft Dynamics CRM vs. SAP CRM
    March 2024
    Find out what your peers are saying about Microsoft Dynamics CRM vs. SAP CRM and other solutions. Updated: March 2024.
    768,857 professionals have used our research since 2012.

    Microsoft Dynamics CRM is ranked 2nd in CRM with 68 reviews while SAP CRM is ranked 4th in CRM with 38 reviews. Microsoft Dynamics CRM is rated 7.6, while SAP CRM is rated 7.6. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, ServiceNow, Siebel CRM, monday.com and Oracle CX Sales, whereas SAP CRM is most compared with Salesforce Sales Cloud, Siebel CRM, Oracle CRM, Zoho CRM and monday.com. See our Microsoft Dynamics CRM vs. SAP CRM report.

    See our list of best CRM vendors, best Local Government CRM vendors, and best Marketing Management vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.