We performed a comparison between Salesforce Marketing Cloud and SugarCRM Platform based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."I like the user interface it has a nice look and feel."
"This is a very powerful and scalable solution."
"The solution is user-friendly."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"The most valuable aspect of this solution is its low cost."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"It works well with Jira. You can customize it to fit your needs."
"Clarity around new features could be improved when they are released."
"Salesforce could benefit by implementing further integration with more platforms."
"Marketing Cloud's forecasting could be improved."
"The cost is always a concern for anyone using a SaaS product."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"An additional feature needed would be better capacity for personalization."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"I would like to see more integration on a mobile platform in the next release."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"You cannot include all your entities under one instance at the moment."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"It lacks customization, and this is the main reason that we are switching to a different solution."
Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews while SugarCRM Platform is ranked 7th in Marketing Automation with 11 reviews. Salesforce Marketing Cloud is rated 8.4, while SugarCRM Platform is rated 7.0. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SugarCRM Platform writes "User-friendly and allows for creating your own modules". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SugarCRM Platform is most compared with Salesforce Sales Cloud. See our Salesforce Marketing Cloud vs. SugarCRM Platform report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
