We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"The most valuable features are the reports, overall usability, and ease of use."
"It's my understanding that the initial setup is a straightforward process."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"Ease of editing and creating templates after initial development with the Design Manager."
"The ease of maintenance is the most valuable feature."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"The solution is stable."
"The solution is good for B2B email marketing."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"It is a user-friendly product."
"The initial setup was straightforward."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"An expensive solution."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The solution could improve by having a more user-friendly interface."
"The solution does not have a good database architecture."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The reporting features should be improved."
"The product's initial setup process could be better."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The cost of the solution has room for improvement."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle Eloqua is rated 8.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, Oracle CRM and Zift Solutions. See our HubSpot Marketing Hub vs. Oracle Eloqua report.
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