Oracle ATG vs Salesforce Sales Cloud comparison

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2,634 views|1,965 comparisons
100% willing to recommend
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5,747 views|2,776 comparisons
93% willing to recommend
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Executive Summary

We performed a comparison between Oracle ATG and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, SAP, Adobe and others in eCommerce Platforms.
To learn more, read our detailed eCommerce Platforms Report (Updated: May 2024).
771,212 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities.""The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally.""The merchandising part is where the business user adds and configures permissions, which is quite important for us.""The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

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"Salesforce is a very powerful tool which helps us to build that through tools like Process Builder or Flows, or even write code to achieve these scenarios.""The most valuable features of the solution are reporting and dashboards.""I can see activity per customer. I can find out quickly and easily who was the last person I talked to, when it was, and what we were talking about.""The most valuable feature of Salesforce Sales Cloud is for teams the ability to do marketing on our page and to manage their marketing leads. You are able to close a deal and do the renewal. For the life cycle management for customer management, we use Salesforce Sales Cloud. The performance of the solution is good.""This solution offers a good user experience. It is easy to learn and use, even for those who are using it for the first time.""The most valuable features are custom objects, custom workflows, triggering, and integration with other SaaS solutions.""I find the forecasting the most valuable feature. It's valuable because there are two types of forecasting, customizable and collaborative forecasting.""The product is very fast and responsive. There's no lag time when you are on the platform."

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Cons
"So far, with Oracle ATG, I haven't seen any good cloud-based solutions.""There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that.""One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use.""Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

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"It does not include a professional accounting system, it is operations and it is CRM. It is not capable of accounting things.""It would be nice if they had an ERP offering or a firm strategic partnership with a best-in-class ERP. So rather than say they're just ERP agnostic, you would pick whichever ERP you want, which is very generic. I think it would have a lot of merit if they partnered strategically with a best-in-class trusted ERP platform or acquired an ERP platform.""The problem is the solution has gotten so big, it's very complex now. It's a bit difficult to figure out how to do certain actions.""Sales Cloud could improve in areas such as AI integration, particularly for templates.""As a cloud solution with web browser, it's different than my classical way of thinking. It's modern, but for older people, maybe it's not that understandable. It could be more user-friendly, maybe with an option to switch between interfaces.""Its reporting capabilities can be improved. Its reporting interface should be improved to personalize reports.""The user interface could be better in Salesforce Sales Cloud because it feels a little heavy.""It is a bit pricey."

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Pricing and Cost Advice
  • "Oracle ATG is an expensive solution."
  • "The product's pricing is moderate. We use a license module."
  • More Oracle ATG Pricing and Cost Advice →

  • "The subscription is on a monthly basis."
  • "The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
  • "It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
  • "I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
  • "The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
  • "My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
  • "Implementation and add-ons may be additional costs."
  • "Being license based, the license varies by type. The pricing is considered average."
  • More Salesforce Sales Cloud Pricing and Cost Advice →

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    Comparison Review
    Questions from the Community
    Top Answer:The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature… more »
    Top Answer:One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for… more »
    Top Answer:We use the tool to scan customer documents at our different branches. These documents are needed to evaluate and underwrite loans for our customers. When a customer approaches us for a loan, we need… more »
    Top Answer:The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
    Top Answer:Sales Cloud could improve in areas such as AI integration, particularly for templates.
    Top Answer:Sales Cloud helps me manage and track my sales pipeline effectively. It is a CRM system that integrates with other systems for comprehensive sales management.
    Ranking
    4th
    out of 73 in eCommerce Platforms
    Views
    2,634
    Comparisons
    1,965
    Reviews
    3
    Average Words per Review
    478
    Rating
    8.3
    3rd
    out of 169 in CRM
    Views
    5,747
    Comparisons
    2,776
    Reviews
    18
    Average Words per Review
    380
    Rating
    8.2
    Comparisons
    Also Known As
    ATG
    Sales Cloud, SFDC, Salesforce
    Learn More
    Salesforce
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    Overview

    Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

    Oracle ATG Web Commerce is made up of three platform layers:

    1. The Dynamo application framework (DAF)
    2. The personalization module (DPS)
    3. The scenarios module (DSS)

    Oracle ATG Features

    Oracle ATG has many valuable key features. Some of the most useful ones include:

    • Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
    • Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.
    • Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.
    • Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

    Oracle ATG Benefits

    There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

    • It has both B2B and B2C offerings.
    • It enables merchants to manage and sell complex products.
    • It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
    • The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
    • Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
    • With the solution’s data anywhere architecture, you can easily manage integrations.
    • Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
    • It is simple and easy to use with a clean interface.
    • Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
    • Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

    Salesforce Sales Cloud is the most widely used of sales tools and sales automation software, speeding and streamlining all phases of sales from lead management to analytics and forecasting. Thanks to Salesforce Sales Cloud, more than 100,000+ customers and 2 million subscribers worldwide can manage people and processes more effectively, pursue more business in less time, and close more deals.

    Sample Customers
    Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite
    Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
    Top Industries
    VISITORS READING REVIEWS
    Retailer15%
    Computer Software Company14%
    Financial Services Firm10%
    Manufacturing Company8%
    REVIEWERS
    Computer Software Company31%
    Comms Service Provider8%
    Financial Services Firm6%
    Non Tech Company6%
    VISITORS READING REVIEWS
    Educational Organization70%
    Computer Software Company5%
    Financial Services Firm4%
    Manufacturing Company2%
    Company Size
    REVIEWERS
    Small Business14%
    Midsize Enterprise29%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise16%
    Large Enterprise65%
    REVIEWERS
    Small Business46%
    Midsize Enterprise20%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise72%
    Large Enterprise21%
    Buyer's Guide
    eCommerce Platforms
    May 2024
    Find out what your peers are saying about Salesforce, SAP, Adobe and others in eCommerce Platforms. Updated: May 2024.
    771,212 professionals have used our research since 2012.

    Oracle ATG is ranked 4th in eCommerce Platforms with 7 reviews while Salesforce Sales Cloud is ranked 3rd in CRM with 99 reviews. Oracle ATG is rated 8.2, while Salesforce Sales Cloud is rated 8.4. The top reviewer of Oracle ATG writes "The solution offers a great way to share products, profiles, and user accounts across multiple sites". On the other hand, the top reviewer of Salesforce Sales Cloud writes "Vast, configurable, and offers great ROI". Oracle ATG is most compared with Oracle Commerce Cloud, SAP Commerce Cloud, Salesforce Commerce Cloud, Adobe Commerce and HCL Digital Commerce, whereas Salesforce Sales Cloud is most compared with Microsoft Dynamics CRM, SAP CRM, Oracle E-Business Suite, SAP ERP and Zoho CRM.

    We monitor all eCommerce Platforms reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.