We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.
Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.
"There are customizable templates and we can easily make the templates more dynamic."
"As a CRM tool, it looks good."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"HubSpot is a very helpful solution."
"The product has the most valuable enterprise features."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"The most valuable features are the reports, overall usability, and ease of use."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"The Journey and CloudPages and automation are all great."
"It is a great solution. I like its stability, scalability, and performance."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The most valuable feature is the ability to get quotes out in a timely manner."
"It makes it easy for a business to use any module based on their preference."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"The way the staff uses the system sometimes leads to processes not being followed."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"An expensive solution."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"The product is not cheap."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"We'd like to see more integrations with third-party products."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"Clarity around new features could be improved when they are released."
"I've noticed on one-to-one leads, the customer objection option is not available."
"The encryption and decryption have room for improvement."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. HubSpot Marketing Hub is rated 8.2, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.