• Home
  • SAP CRM vs. SAP Marketing Cloud

SAP CRM vs SAP Marketing Cloud comparison

Cancel
You must select at least 2 products to compare!
SAP Logo
SAP CRM
Read 38 SAP CRM reviews
3,810 views|2,988 comparisons
81% willing to recommend
SAP Logo
SAP Marketing Cloud
79 views|75 comparisons
Comparison Buyer's Guide
Download the complete report
Buyer's Guide
CRM
April 2024
Executive Summary

We performed a comparison between SAP CRM and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about monday.com, Microsoft, Salesforce and others in CRM.
To learn more, read our detailed CRM Report (Updated: April 2024).
Download the complete report
769,976 professionals have used our research since 2012.
Featured Review
Anonymous User
The product is slow, and the flow of information is difficult to interpret, though it is highly scalable and is...
I work at a Big Four organization in the business consulting team. We have 50,000 clients. Almost 90% of Fortune 2000 companies are our clients.... Read more →
Use SAP Marketing Cloud?
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."

    • More SAP CRM Pricing and Cost Advice →

    Information Not Available
    report
    See Which Vendors Are Best For You
    Use our free recommendation engine to learn which CRM solutions are best for your needs.
    See Recommendations
    769,976 professionals have used our research since 2012.
    Questions from the Community
    What do you like most about SAP CRM?
    Top Answer:SAP is very easy to use.
    Read all 28 answers   →
    What is your experience regarding pricing and costs for SAP CRM?
    Top Answer:SAP is costly and requires money for every modification.
    Read all 22 answers   →
    What needs improvement with SAP CRM?
    Top Answer:There is no scope for integration because SAP does not allow any personal integration.
    Read all 29 answers   →
    Ask a question

    Earn 20 points

    Ranking
    4th
    out of 169 in CRM
    Views
    3,810
    Comparisons
    2,988
    Reviews
    21
    Average Words per Review
    452
    Rating
    7.8
    5th
    out of 16 in Marketing Resource Management
    Views
    79
    Comparisons
    75
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    SAP Hybris Marketing Cloud
    Learn More
    SAP
    SAP
    Overview

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

    Sample Customers
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
    Top Industries
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government8%
    Financial Services Firm8%
    Manufacturing Company8%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Manufacturing Company14%
    Financial Services Firm12%
    Real Estate/Law Firm6%
    Company Size
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise14%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise9%
    Large Enterprise65%
    Buyer's Guide
    CRM
    April 2024
    Download Free Report
    Find out what your peers are saying about monday.com, Microsoft, Salesforce and others in CRM. Updated: April 2024.
    DOWNLOAD NOW
    769,976 professionals have used our research since 2012.

    SAP CRM is ranked 4th in CRM with 38 reviews while SAP Marketing Cloud is ranked 5th in Marketing Resource Management. SAP CRM is rated 7.6, while SAP Marketing Cloud is rated 0.0. The top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". On the other hand, SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Oracle CX Sales, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud and Marketo.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.