We performed a comparison between Oracle CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of Oracle CRM is the organization it provides."
"The most valuable features of the solution I like are its stability and customization."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."
"It's very easy to find any customer-related data."
"It is very simple."
"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."
"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"The solution is very, very scalable."
"The solution is user-friendly."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"We haven't had any issues with integration."
"It has excellent lead and opportunity tracking."
"Oracle CRM can improve integration and performance."
"I'd like to see more feature enhancements."
"Customization is an area in the solution that takes too much time. So, it needs to be improved."
"Oracle CRM should have more integration with different platforms."
"The product is not intuitive."
"A specialized team is required for managing Oracle, which is extra overhead for the customer."
"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."
"The performance could be better."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"The product could use a little bit of BI in the sense of rule-based building."
"We'd like to see more integrations with third-party products."
"The technicality of the solution can be streamlined."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The encryption and decryption have room for improvement."
"This solution could be more user-friendly."
Oracle CRM is ranked 5th in Marketing Automation with 35 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Oracle CRM is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle CRM writes "Typical configuration, no customization needed and quick to deploy". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Oracle CRM vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
