We performed a comparison between Salesforce Marketing Cloud and SAP CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"It is a great solution. I like its stability, scalability, and performance."
"The most valuable feature is the ability to get quotes out in a timely manner."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"The most valuable part of the solution are the selling features."
"Email automation is most valuable."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
"The most valuable feature for me is the flexibility to consolidate the products."
"SAP CRM's most valuable at a branch level."
"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."
"The user interface is excellent."
"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
"The platform is highly scalable."
"SAP CRM has a good performance."
"Clarity around new features could be improved when they are released."
"The technicality of the solution can be streamlined."
"Marketing Cloud's forecasting could be improved."
"The data extension tools are not very user-friendly."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"Salesforce could benefit by implementing further integration with more platforms."
"This solution could be more user-friendly."
"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
"In the future, machine learning and artificial intelligence functionality need to be included."
"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."
"The interface could be improved."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"The navigation must be improved."
Salesforce Marketing Cloud is ranked 1st in Marketing Management with 50 reviews while SAP CRM is ranked 4th in Marketing Management with 38 reviews. Salesforce Marketing Cloud is rated 8.4, while SAP CRM is rated 7.6. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM and Oracle CRM. See our SAP CRM vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
