Salesforce Marketing Cloud Reviews

Salesforce Marketing Cloud can also be linked to your website directly via API. Whatever happens on the website or if there are any automatic forms for customers to fill out, it automatically creates leads in the system, in Salesforce.

It has excellent lead and opportunity tracking.

The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for.

I have been working with Salesforce Marketing Cloud for three years.

As a cloud-based solution, you are always using the most recent version.

Salesforce Marketing Cloud is a stable solution.

Salesforce Marketing Cloud is scalable.

The clients for whom I work, have a few hundred users.

Personally, I have not had any issues, and have not contacted technical support.

Previously, I worked with SugarCRM. Approximately eight years ago. In my opinion, it was much less scalable. But it was also fine, and perhaps more intuitive. There weren't a lot of things. In my opinion, Salesforce is on a different level. However, because it has been eight years, SugarCRM may have moved on.

I'm not familiar with the installation procedure. I am an end-user. I log myself in and that's it.

Licensing fees are paid on a yearly basis.

Salesforce is an excellent choice. I connect to my clients' Salesforce, I have access as well, with limited access because you can scale. I'm not sure if a small business requires it, or how difficult would it be to install in a really small, company, but, I would recommend it to others who are interested and any other company.

I would rate Salesforce Marketing Cloud a nine out of ten.

I mostly use Marketing Cloud to create sales opportunities, keep track of my pipeline, and create quotes.

The most valuable feature is the ability to get quotes out in a timely manner.

Marketing Cloud's forecasting could be improved. I also think it's overrated when it comes to its CRM - I've seen other platforms do it just as well, if not better.

I've been using this solution for nine months.

Salesforce is stable, especially in comparison to Oracle Sales Cloud, which tends to crap out and require refreshing, especially when creating quotes.

I find that Marketing Cloud is scalable.

I've also used Oracle Sales Cloud, which I find is better for creating opportunities and keeping track of your pipeline. With Salesforce, you need to create specific custom reports to see all your opportunities in one spot, whereas it's a little more intuitive with Fusion to click a few buttons and see everything. Salesforce has almost too many options. However, creating a quote is much easier with Salesforce than with Oracle Sales Cloud.

There's a learning curve to Marketing Cloud - it requires a ramp-up time of about a month playing around with the CRMs in order to be fairly proficient.

I would give Marketing Cloud a score of seven out of ten.

We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.

There could be easier tools to configure the product and to create landing pages to better handle large data sets. In order to solve scaling issues, Salesforce needs to improve the database. The database does not meet the requirements for big customers in particular.

This is a stable solution. 

We have experienced some issues in scaling this solution. 

The technical support for this solution could be improved. 

The initial setup is complex and requires consulting fees in order to get it properly set up.

I would rate this solution a seven out of ten. 

For me, having a developer mindset, I found the script functionality and the cloud pages to be very useful.

I automated the creation of almost everything in the platform using scripts and cloud pages to make life easier for the deployment team.

There are a few bugs here and there, but nothing bad. The platform is pretty robust. One thing to improve would be the error messages which aren't very helpful.

We have been using this solution for more than two years now.

Deployments are fine, unless there is a human error.

The platform is quite stable, but the platform updates have made some issues in the past.

Salesforce Marketing Cloud platform is able to handle billions of subscribers and huge Data Extensions, so there nothing bad to report here in terms of scalability.

It seems that they try to sneak in a fee wherever they can. For instance, making you pay for Trigger emails to be instant instead of with a few minute delay.

That's where it gets bad, in my opinion. I have had to deal with the support several times. Almost every time, I told them the solution to the problem because I figured it out faster than they did. I guess the issue is the Level-1 support, because it's hard to make them understand what the issue is.

I used the Experian email platform and it was very slow and hard to use. Mailchimp is great for small businesses, but I wouldn't recommend it for a big corporation. I also had a look at Alterian and once again, it might be right for smaller businesses, not for a big corporation.

It takes a solutions architect like me to set it up because it's like setting up a database. You have to know what you're doing. There are a few things to setup at first, like defining if the SFMC is going to be the master data for the audience, or if it will sit in an external database.

I am part of the "vendor team". In my previous position, it was deployed through an external company which did a great job, and from there, I took the in-house work.

Not everything sold is vital, but there are advantages to having items like Journey Builder. The platform is worth the money for big corporations who want to take channel services to a higher level.

I arrived after the platform was selected, so I can't say much about that.

I sincerely recommend the SFMC platform and advise you to hire a Solutions Architect to set it up. It is quite a complex piece of technology, full of nuggets that can only shine through proper care.

I have used Salesforce Marketing Cloud in many places, such as the navy, banks, and business centers. We can create the opportunity through the solution.

The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business.

Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step.

I have been using Salesforce Marketing Cloud for approximately 15 years.

The stability of Salesforce Marketing Cloud is good because it is managing all of our data.

We have approximately 300 people using this solution in my organization.

Salesforce Marketing Cloud is scalable.

I have not contacted support from Salesforce Marketing Cloud.

The initial setup of Salesforce Marketing Cloud is straightforward.

I rate Salesforce Marketing Cloud an eight out of ten.

Inside our company, our primary use case is on the commercial field. But as an integrator, we've gotten a lot of use cases related to the use of the Salesforce ecosystem.

The way the solution improves the organization is to personalize the experience on the website. If you know the customer that is visiting your site, and you can personalize their experience, it can be very interesting and could increase the user experience and also the results. 

The most valuable feature is that it's a CRM. You can build your data model and you can use this model to personalize the experience of your customers using, for example, the marketing cloud-connected with the CRM.

I think all areas of the solution always have room for improvement because the needs always are increasing. The CDP solutions could be one of the cloud solutions that need to be deployed as soon as possible. Another one that we are seeing as an integrator, for example, is loyalty. Salesforce has a loyalty cloud that is just at the beginning of its development. This is imperative to be developed better than it's currently now.

An additional feature needed for the next release of Marketing Cloud would be better capacity for personalization. They have many third-party tools such as interaction studio or CDP, and you want to see more connectivity. When you go from another vendor, it is necessary to implement changes and to integrate with your ecosystem. We are waiting for more integration.

I have been using the solution since 2018.

The stability of the solution looks really great.

The scalability is incredible. Almost three upgrades per year with very, very nice functionalities. This solution is covered by Salesforce.

The technical support for Salesforce is good, but sometimes it's hard to contact them. When you open a ticket, you always get an answer, but there is room for improvement in that area.

I have used solutions by Oracle and Microsoft, but they are far from this solution. Very far. Oracle and Microsoft are not at the same level. Microsoft is just for the SMB market, not big companies, and the scalability and performance are better than in Salesforce.

The Salesforce solutions are quite complex to deploy. If you have to do many integrations with other data sources, it's quite complicated, but they have a very good web service and if you know whatever you're doing, it's easy to do. But for a person that is trying to deploy himself, it's quite complicated. It's not normally plug-and-play.

The length of deployment depends on the cloud that you're implementing, but normally for a large company, deployment would normally be more or less three months. It depends on the integration with your own system, for example, if you have any ERP such as SAP. Also the data model, then integration with marketing cloud. I'm talking about complex, complete deployment for the data model, such as marketing cloud solutions. Normally just three months to deploy this kind of infrastructure.

We manage the deployments ourselves.

There is an ROI, but I cannot share any information related to KPIs. But there is a return on investment, and in many cases that we are implementing, the ROI is why.

The licensing cost for the solution is on a yearly basis. If you are storing documents and you need more storage, it means more pricing or you have to move the storage to other clouds. To clouds such as Microsoft or Amazon.

My advice is if you want a scalable solution, this is the solution, but it's necessary to have the support of a good partner to help deploy. You will need someone inside of the organization that has the knowledge to support the internal team.

I would rate the solution a nine out of ten. This is a very powerful and scalable solution. We can grow with the solution and they have many solutions around. For example, around CRM you have solutions related to integration, orchestration, personalization, support, analytics, and artificial intelligence. There's basically a solution for anything you need.

A powerful platform with robust features — for a seamless one-tool solution.

• Eliminated multi-platform departmental dependency
• Helped in the controlled sales cycle.

Options with API and cross-platform connectivity.

Data protection and region specfic customization.

We use this solution for reporting, pipeline generation, and forecasting.

This solution could be more user-friendly.

I have used this solution for five years. 

This is a stable solution. 

This is a scalable solution. 

The response from the customer service team could be faster and the agents could be more knowledgeable. 

The initial setup is straightforward but using the solution as a user for the first time is complicated.

I recommend this solution for large companies compared to smaller ones.

I would rate this solution an eight out of ten.