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HubSpot Logo
1,032 views|652 comparisons
97% willing to recommend
SAP Logo
3,810 views|2,994 comparisons
82% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared SAP CRM and HubSpot CRM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: SAP CRM is valued for its customization options, lead management capabilities, integration features, and native integration with SAP ERP. HubSpot CRM is commended for its online content creation features as well as its robust marketing and segmentation capabilities.

  • Room for Improvement: SAP CRM needs improvements in its mobile interface, data visibility, and integration. HubSpot CRM could improve its integration, task tracking, and contact management.

  • Service and Support: SAP CRM's customer service and support have received mixed feedback. HubSpot CRM received positive feedback for its proactive and helpful support, but some users reported unresolved issues.

  • Ease of Deployment: The setup process for SAP CRM can be complicated and time-consuming, requiring customization and a specialized team. HubSpot CRM is considered easy to set up and adapt to companies of varying sizes without difficulty. However, some users say it took a long time.

  • Pricing: SAP CRM is seen as costly, and some users have said it isn’t worth the money. HubSpot CRM provides flexible pricing options, but some users noted that it may not be affordable for small businesses.

  • ROI: Some reviewers have reported that they realized an ROI from SAP CRM within three to five years. HubSpot CRM provides flexible pricing options, but some users noted that it may not be affordable for small businesses.

Comparison Results: SAP CRM is commended for its integration with SAP ERP, but the solution is considered costly and hard to deploy. Users like HubSpot SRM for its marketing features and attentive customer service, but the solution could improve its integration with other solutions and lower its price to make it more affordable for small businesses.

To learn more, read our detailed HubSpot CRM vs. SAP CRM Report (Updated: May 2024).
772,567 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.""The feature that is beneficial from HubSpot CRM is business intelligence.""HubSpot CRM helps our company to organize and track a high number of leads easily.""I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use.""The ease of having everything in one place is valuable.""The most valuable feature of HubSpot CRM is the forms.""It has nice features and matches our pipeline. Even in the free version, all of the features are available.""Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."

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"SAP CRM is a scalable solution.""Its scalability is good.""When we are using SAP CRM we receive more accurate results than using any other CRM system.""We like that this solution has made our whole accounting function paperless.""The initial setup of SAP CRM was simple.""I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales.""What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those.""SAP CRM's most valuable at a branch level."

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Cons
"HubSpot CRM could be flexible and customizable.""The solution's user interface can be simpler with features that are easy to navigate.""Certain stability issues could be automatically addressed through automation measures that would ensure absolute stability.""There is no option to remove duplicate constant contacts.""Invoices were the thing we were thinking should be part of the solution, and that's been added now.""There is room for improvement in pricing. The pricing strategy that they have is way too clever.""The product is not very scalable.""HubSpot CRM integration needs improvement."

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"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year.""It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us.""In the future, machine learning and artificial intelligence functionality need to be included.""They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better.""The product's pricing could be better.""The product is very expensive.""We would like the coding system within this solution to be more straightforward when carrying out general entry tasks.""Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

More SAP CRM Cons →

Pricing and Cost Advice
  • "HubSpot CRM is affordable."
  • "I do not recall the particulars of the licensing fees."
  • "HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
  • "There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
  • "There is a cost for the solution. However, I am not aware of the price."
  • "Pricing is based on the number of users."
  • "The price of HubSpot CRM is expensive."
  • "The cost of HubSpot CRM is less than the cost of Freshsales."
  • More HubSpot CRM Pricing and Cost Advice →

  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

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    772,567 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
    Top Answer:The pricing is in a midrange if you line up the marketing tools. It is worth the money.
    Top Answer:I mostly use it for CRM functionalities. I use it for online marketing automation, particularly email marketing.
    Top Answer:Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
    Top Answer:I rate SAP as a three on a scale from one to ten, with one being inexpensive and ten being expensive.
    Top Answer:If we integrate the database, processes can run much faster than usual. This could potentially improve SAP timing. Also, incorporating additional features like enhanced AI could be beneficial.
    Ranking
    9th
    out of 172 in CRM
    Views
    1,032
    Comparisons
    652
    Reviews
    28
    Average Words per Review
    445
    Rating
    8.1
    4th
    out of 172 in CRM
    Views
    3,810
    Comparisons
    2,994
    Reviews
    21
    Average Words per Review
    434
    Rating
    7.8
    Comparisons
    Attio logo
    Compared 31% of the time.
    Odoo logo
    Compared 20% of the time.
    Bitrix24 logo
    Compared 12% of the time.
    Acumatica logo
    Compared 12% of the time.
    monday.com logo
    Compared 9% of the time.
    Microsoft Dynamics CRM logo
    Compared 31% of the time.
    Salesforce Sales Cloud logo
    Compared 30% of the time.
    Siebel CRM logo
    Compared 10% of the time.
    Oracle CRM logo
    Compared 8% of the time.
    Zoho CRM logo
    Compared 8% of the time.
    Learn More
    Overview

    HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

    With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

    Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    Sample Customers
    digimind, easyrecrue, software2, subaru, suzuki
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    REVIEWERS
    Computer Software Company26%
    Manufacturing Company11%
    Marketing Services Firm11%
    Financial Services Firm11%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Government9%
    Healthcare Company9%
    Financial Services Firm8%
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Government8%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business69%
    Midsize Enterprise12%
    Large Enterprise19%
    VISITORS READING REVIEWS
    Small Business42%
    Midsize Enterprise15%
    Large Enterprise43%
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise13%
    Large Enterprise63%
    Buyer's Guide
    HubSpot CRM vs. SAP CRM
    May 2024
    Find out what your peers are saying about HubSpot CRM vs. SAP CRM and other solutions. Updated: May 2024.
    772,567 professionals have used our research since 2012.

    HubSpot CRM is ranked 9th in CRM with 39 reviews while SAP CRM is ranked 4th in CRM with 40 reviews. HubSpot CRM is rated 8.2, while SAP CRM is rated 7.6. The top reviewer of HubSpot CRM writes "Flexible, stable and offers comprehensive feature set, including core CRM functionalities like lead management and marketing automation". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". HubSpot CRM is most compared with Attio, Odoo, Bitrix24, Acumatica and monday.com, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Zoho CRM. See our HubSpot CRM vs. SAP CRM report.

    See our list of best CRM vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.