IT Central Station CEO To Speak at Oracle OpenWorld on Crowdsourced Tech Buying

Senior panel to discuss the rapid changes undergoing the enterprise tech buying process.

New York, NY, August 27, 2014 – IT Central Station, the leading product review site and social network for enterprise technology professionals, today announced that its co-founder and CEO, Russell Rothstein, will be presenting at Oracle OpenWorld. Mr. Rothstein will be presenting on the panel “Engaging Customer Communities for Insights to Drive Marketing Tech Procurement.”

The session will take place in the CX Marketing track at Oracle OpenWorld on Tuesday September 30 at 12pm PT in the Moscone Center in San Francisco.

Speakers in the session include:

  • Roland Smart, VP of Social & Community Marketing (panel moderator)
  • Andrea Ward, VP Marketing Oracle/Eloqua
  • Russell Rothstein, CEO of IT Central Station
For more information about the session, visit https://oracleus.activeevents.com/2014/connect/sessionDetail.ww?SESSION_ID=8958.

With the rapid adoption of SaaS and cloud technologies, marketing practitioners are increasingly being asked to inform procurement processes. The market is cluttered, but some of the best sources of insights come from your peers and the ability to connect with your peers through managed customer communities. In many cases, these insights can lead to a “try before you buy” opportunity that would otherwise never have been made available. The session will empower marketing leaders to tap the knowledge of front-line employees and peers to make smart procurement decisions.

“It's a privilege to participate in this esteemed panel at Oracle OpenWorld,” said Russell Rothstein, Co-Founder and CEO of IT Central Station. “The way enterprise technology vendors market and sell their products is changing rapidly, and it’s critical for marketing professionals to stay ahead of the game.”

About IT Central Station | www.itcentralstation.com

IT Central Station is revolutionizing the enterprise technology buying process through the power of crowdsourced knowledge, online product reviews and social networking. The company has been called an "innovative platform at the forefront of the new social buying process" by IDC, one of the "top 3 highlights for B2B tech social marketing" by Forrester Research, and the "Yelp for Enterprise Tech" by the Wall Street Journal. IT Central Station reaches over 22 million tech buyers who access and share unbiased product information and tap into a community of other real users in order to make the best buying decision. For more information, visit www.ITCentralStation.com.

Date released:
Wednesday August 27, 2014


Sign Up with Email