Russell Rothstein and Naftali Marcus founded IT Central Station in 2011 with a mission to be the #1 most influential source in the enterprise technology buying process, a $3 trillion annual market. Reviews and user generated content first dominated in B2C (e.g. TripAdvisor, Yelp) and are now reaching the B2B tech market. IT Central Station's dramatic growth since its launch has proven that many buyers want to complement, or replace, the advice from traditional players such as analyst firms, traditional tech media, and independent consultants, with user generated content from their peers.
The need for trustworthy peer information on product reviews in the B2B enterprise tech buying process continues to increase. 93% of B2B buyers say that reviews and analysis drive their major purchasing decisions – many of whom have turned to IT Central Station. According to analysis of IT Central Station visitor traffic, 94% of the Fortune 100 have used IT Central Station’s crowdsourced, vendor-neutral reviews in their technology buying process in 2016.
“Being part of the Technology Fast 50 Ranking shows that IT Central Station managed to successfully cross the chasm and that they are more than ready to face future challenges,” said Shally Tshuva, Technology, Media & Telecommunications Industry Leader at Deloitte Israel. "We applaud IT Central Station for making the Deloitte Technology Fast 50 with an outstanding 446% growth rate over the last two years."
“The award from Deloitte is further proof that we are the fastest growing and leading review platform in our market,” said Russell Rothstein, Co-Founder and CEO of IT Central Station. “We are thrilled to see just how influential IT Central Station is in the enterprise tech buying process, and are looking forward to having our user, customer, and headcount continue to grow rapidly into the coming year.”
About IT Central Station | www.itcentralstation.com
IT Central Station is revolutionizing the enterprise technology buying process through the power of crowdsourced knowledge, online product reviews and social networking. The company has been called an "innovative platform at the forefront of the new social buying process" by IDC and the "Yelp for Enterprise Tech" by the Wall Street Journal. IT Central Station reaches over 22 million tech buyers who access and share unbiased product information and tap into a community of other real users in order to make the best buying decision. For more information, visit www.ITCentralStation.com.
IT Central Station Contact: Eden Fienberg | Email: email@example.com | (646) 328-1944
Tuesday November 29, 2016