SAS Customer Intelligence [EOL] vs Zeta Marketing Platform comparison

SAS Customer Intelligence features include the following:

• Open data model - An open, customer-centric data model translates digital data into useful insights. And it can be combined with existing online and offline customer data.
• Dynamic data collection - A single line of HTML code in each web page enables dynamic data collection. Avoid form and field level tag maintenance while collecting every consumer interaction down to the keystroke on all your web properties.
• Post-data-collection contextualization - Contextualize data captured from all digital channels and devices.
• Anonymous behavior capture - Record the activities of everyone who visits your website over time whether identifiable or not. Once a visitor is identified, any previous anonymous behavior is assigned to that person automatically.
• Predictive models, forecasting and goal-seeking routines - Run analyses to determine which goal-seeking routine adjustments will result in better business goals.
• Dynamic content placement - Analytical procedures determine when and where to place personalized content onto web pages or in mobile applications to more effectively engage customers.
• Digital asset management - An interface lets to use, reuse and version rich media assets, and determine where they are most effective.
• Part of the SAS Customer Intelligence suite - SAS Customer Intelligence 360 solutions fully integrate with the rest of the SAS Customer Intelligence suite, it can analyze and execute marketing programs down to the individual customer level right out of the box within a unified environment.

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.