Experian Marketing vs McKinsey Digital Marketing Practice comparison

Experian Marketing Services leverages customer data to empower insight-driven marketing through our unique blend of technology and services. We are dedicated to the long-term success of our clients and the relationships they create with their customers for over 30 years.

Our Cross-Channel Marketing business helps brands build better insights, enabling them to reach the right people in the right channel, with the right message, at the right time. Our team of trusted marketing experts works closely with each client to develop solutions that meet their unique business needs and grow with them as their business evolves.

We transform interactions through:

• Unrivaled customer data management that is accessible, flexible, scalable, and secure
• A real-time communication engine that offers seamless integration across channels, devices, media, and partners
• Powerful analytics that unlock new insights to deepen marketers’ relationships with customers
• Trusted marketing experts who partner with clients and care about their customers as much as they do

We believe that solid technology AND stellar service is crucial in today’s marketing landscape. With a highly rated marketing platform and award-winning services that are 100% in-house, we’re proud to work with some of the world’s leading brands in retail, travel and hospitality, media, telecom, finance and more.

Experian Marketing Services is a global company that operates in 17 countries, with headquarters in New York City.

Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. Our global expertise—we have more than 50 dedicated digital marketing experts in more than 30 locations—across digital analytics, market research, technology, business design, and online strategy helps clients bring the full potential of digital marketing to bear on their business.