Compare HCL Campaign vs. Marketing Creatio

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HCL Campaign Logo
751 views|617 comparisons
Marketing Creatio Logo
65 views|19 comparisons
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"Considering that we have many tools and components available in this one platform, the price of this product is low."

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Top Answer: The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself.
Top Answer: Considering that we have many tools and components available in this one platform, the price of this product is low. Other solutions are expensive and integrating several apps raises the total price… more »
Top Answer: I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include… more »
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Also Known As
IBM Campaign, IBM Unica
bpm’online marketing
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IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

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Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT
People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
Top Industries
Computer Software Company42%
Comms Service Provider12%
Media Company12%
Financial Services Firm6%
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HCL Campaign is ranked 8th in Marketing Management while Marketing Creatio is ranked 5th in Marketing Management with 1 review. HCL Campaign is rated 0.0, while Marketing Creatio is rated 9.0. On the other hand, the top reviewer of Marketing Creatio writes "Manage campaigns from start to finish, good integration, and a powerful email template builder". HCL Campaign is most compared with Salesforce Marketing Cloud, Adobe Campaign, SAS Marketing Automation and SAS Customer Intelligence 360, whereas Marketing Creatio is most compared with .

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.