I am a business leader and product marketing expert with 20 years of entrepreneurial experience building organizations, innovating and driving results across functions, disciplines and business models. I believe understanding what the customer needs and delivering on that is at the heart of every function of every successful business. And I am hugely passionate about technology, education, mentoring and leadership development. Because with that, we can change the world.

Specialties: B2B, Business development, buyer personas, buyer journey, content strategy and development, cloud, competitive positioning, CRM, customer insight, go-to-market strategy, market analysis, marketing plans, messaging and positioning, product strategy, sales enablement, thought leadership, web site structure and strategy