My passion is to make B2B exciting, engaging and personal to the audience. I take the bare features and polish them into compelling benefits that customers value over the competition.
With experience in IT networking & web security, I have led EMEA marketing for Blue Coat for over a decade. I started with a revenue & marketing budget of zero taking the EMEA regional sales to >$200M leading a team of ten to deliver powerful messages to a multicultural audience of customers and channel partners.
100% hands-on, solutions evangelist, product expert, marcomms visionary with analytical skills, budget-control and a laser-vision on lead generation and channel enablement.
I believe I understand that different markets require different messages to pinpoint the sales opportunities.