I am an integrated marketing professional who has spent entire career in core marketing functions with some of the largest brands. I’ve handled every aspect of marketing starting from ATL to BTL, brand activation to digital. The hands-on experience in managing and executing full spectrum of marketing enables me today to excel in creating and streamlining marketing processes and functions in organizations. As a techno-marketing professional, I get my kicks out of trying to integrate new possibilities in mobile and internet space to integrated marketing efforts.

Currently I head the marketing for RoomsTonite, India’s first and largest last-minute hotel booking platform. RoomsTonite is disrupting how people are discovering best hotels on mobile. Today I am in the process of structuring a three pronged strategy to acquire, activate and retain customers panning across ATL, digital and BTL platforms.

Playing an enabler for the mobile app ecosystem is also my sport. Experiencing the bleeding edge apps coming out of the ecosystem amazes me no end. Professionally this helps me to broaden my views on new marketing possibilities. As a volunteer I play the following roles as well.
1. Program chair at Appjam
2. Organizing Committee Member & Marketing Custodian for “Mobile Developer Conference”
3. I’ve also helped Nasscom Product Conclave as Organizing Committee member in earlier editions