The price is reasonable and is a little more than some other online providers but still in-line. Licensing however is difficult to manage, as teams ramp up and ramp down the procurement process is difficult within organizations and I would hope be easier to setup and procure online. The support page makes it seem easy to get new licenses, but this a misnomer and you really need to contact the sales rep, get a quote generate a PO and get the licenses. There needs to be an easier way to order more licenses.

Licensing costs are not trivial so be sure to get a commitment from all stakeholders in advance because without everyone participating in the agile process success and ROI will be limited.