When you put audience first, results follow. Data management is the heart of an effective audience-first strategy. Amobee DMP (formerly Turn DMP) delivers the kind of data that’s vital in knowing your customers intimately and understanding the true value of your efforts to engage with them.
Lotame's data management platform (DMP) enables you to collect first-party data from any source - including websites, apps, social, email, CRM, search, campaign data, and beyond - for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time. You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Industry-leading analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.
Amobee DMP is ranked 8th in Data Management Platforms (DMP) while Lotame DMP is ranked 5th in Data Management Platforms (DMP). Amobee DMP is rated 0.0, while Lotame DMP is rated 0.0. On the other hand, Amobee DMP is most compared with Oracle BlueKai, whereas Lotame DMP is most compared with Oracle BlueKai and MediaMath DMP.
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