AWS WAF vs Cloudflare Web Application Firewall comparison

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Amazon Web Services (AWS) Logo
17,303 views|13,553 comparisons
82% willing to recommend
Cloudflare Logo
8,483 views|6,180 comparisons
93% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Mar 6, 2024

We compared AWS WAF and Cloudflare Web Application Firewall based on our user's reviews in several parameters.

AWS WAF is praised for its effective protection, comprehensive logging capabilities, and customizable rule sets. The customer service is highly responsive and contributes to a positive experience. The return on investment has been positive, but there are areas for improvement in documentation and user-friendliness. On the other hand, Cloudflare Web Application Firewall is commended for enhancing website security, user-friendly interface, and integration with other services. The customer service is efficient, and the pricing is competitive. However, users have noted a need for more customization options and improvements in response times and ease of use.

Features: AWS WAF stands out for its effective protection against web attacks, integration with other AWS services, and efficient management of multiple websites. In contrast, Cloudflare WAF is praised for its website security enhancement, user-friendly interface, and comprehensive reporting capabilities.

Pricing and ROI: The setup cost for AWS WAF was minimal and the process was smooth and straightforward. Users found the pricing affordable and the licensing flexible. Cloudflare Web Application Firewall also had competitive pricing with straightforward setup costs and flexible licensing options., AWS WAF users have reported increased security, reduced risks, and improved protection against web threats, with cost savings and enhanced firewall management. Cloudflare's Web Application Firewall has resulted in significant financial gains.

Room for Improvement: The AWS WAF product could improve its documentation and instructions for users with limited technical expertise. Users also find difficulties in setting up and managing rules and desire a more user-friendly interface. In contrast, Cloudflare Web Application Firewall would benefit from enhancements in customization options, response times, and ease of use. Users want more flexibility in tailoring firewall settings and quicker notifications and responses. The interface is also seen as complex and needing simplification for a better user experience.

Deployment and customer support: The user reviews for AWS WAF emphasize the importance of considering the duration for different phases of implementing a new tech solution. This includes both deployment and setup, which may vary in timeframes. On the other hand, the Cloudflare Web Application Firewall reviews highlight that the duration can vary among users, with some spending three months on deployment and a week on setup, while others only require a week for both. It is necessary to evaluate the context in which these terms are used and consider them collectively., AWS WAF's customer service and support have consistently been praised for their excellence and responsiveness. Users receive prompt assistance and solutions to queries, while the knowledgeable support team ensures overall customer satisfaction. In comparison, Cloudflare Web Application Firewall also has excellent customer service, with responsive and efficient assistance, addressing issues promptly and providing clear instructions. Users feel supported and confident with Cloudflare's customer service.

The summary above is based on 41 interviews we conducted recently with AWS WAF and Cloudflare Web Application Firewall users. To access the review's full transcripts, download our report.

To learn more, read our detailed AWS WAF vs. Cloudflare Web Application Firewall Report (Updated: March 2024).
769,976 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"AWS WAF is a stable solution. The performance of the solution is very good.""Rule groups are valuable.""AWS WAF is very easy to use and configure on AWS.""The most valuable feature is the capability to limit access based on geographical location by restricting specific IP addresses.""The most valuable feature of the solution is the ability to integrate central sets. It protects from intrusion attacks such as scripting and SQL injections.""We preferred the product based on its cost. AWS WAF is an out-of-the-box solution and integrates with the AWS services that we use. It's natively integrated with AWS.""The most valuable feature is the scalability because it automatically scales up or scales down as per our requirements.""The simple configuration and the scalability have been most valuable. We are able to scale across all of our different AWS instances."

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"We extensively use the solution every day. The solution is very stable; we haven’t seen any glitches.""The security features are valuable. The particular feature we use is called OWASP.""The product has a valuable security control functionality.""Someone with a basic understanding of networking and security will be able to implement the firewall's basic features within 15 minutes.""Technical support has a very fast response time and they are helpful.""It protects web applications efficiently.""We like that there's load balancing, firewall capabilities, DDoS protection, et cetera, all covered by Cloudflare.""The product has improved our security posture by blocking bad actors."

More Cloudflare Web Application Firewall Pros →

Cons
"The price could be improved.""In a future release I would like to see automation. There's no interaction between the applications and that makes it tedious. We have to do the preparation all over again for each of our other applications.""One area for improvement in AWS WAF could be the limitation on the number of rules, particularly those from third-party sources, within the free tier.""The technical support does not respond to bugs in the coding of the product.""They should work to define more threats, add more security, and make it more compliant with more security companies.""AWS WAF would be better if it uses AI or machine learning to detect a potential attack or a potential IP that creates an attack even before it happens. I want AWS WAF to capture the IP and automatically write the rule to automate the entire process.""We must monitor and clean up the WAF manually.""The area of reporting in the product needs to have a proper format."

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"The blocked logs are difficult to read at times.""Cloudflare Web Application Firewall should include port forwarding features.""The reporting could be more granular.""Its stability could be better.""A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support.""Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place.""The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts.""Cloudflare Web Application Firewall should improve visibility for a customer."

More Cloudflare Web Application Firewall Cons →

Pricing and Cost Advice
  • "It's an annual subscription."
  • "There are no costs in addition to the standard licensing fees."
  • "There are different scale options available for WAF."
  • "AWS is not that costly by comparison. They are maybe close to $40 per month. I think it was between $29 or $39."
  • "It has a variable pricing scheme."
  • "We are kind of doing a POC comparison to see what works best. Pricing-wise, AWS is one of the most attractive ones. It is fairly cheap, and we like the pricing part. We're trying to see what makes more sense operation-wise, license-wise, and pricing-wise."
  • "It's quite affordable. It's in the middle."
  • "The pricing should be more affordable, especially as it pertains to small clients."
  • More AWS WAF Pricing and Cost Advice →

  • "The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
  • "We pay $210 per month for CloudFlare WAF."
  • "The annual licensing fee is $10,000 USD."
  • "Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
  • "The solution is expensive."
  • "What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
  • "The solution's pricing option needs to be more transparent for enterprise clients."
  • "Cloudflare Web Application Firewall is more affordable than other solutions."
  • More Cloudflare Web Application Firewall Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Hi Varun I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Imperva WAF 2. F5 WAF 3. Polarisec Cloud WAF Typical limitations on cloud WAF… more »
    Top Answer:Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft Azure Application Gateway web application firewall software was the better fit for… more »
    Top Answer:The product has a valuable security control functionality.
    Top Answer:Cloudflare Web Application Firewall is more affordable than other solutions.
    Top Answer:The platform's control features related to real-time authentication and response time need improvement.
    Ranking
    Views
    17,303
    Comparisons
    13,553
    Reviews
    30
    Average Words per Review
    415
    Rating
    8.4
    Views
    8,483
    Comparisons
    6,180
    Reviews
    10
    Average Words per Review
    376
    Rating
    8.2
    Comparisons
    Also Known As
    AWS Web Application Firewall
    Cloudflare WAF
    Learn More
    Overview

    AWS Web Application Firewall (WAF) is a firewall security system that monitors incoming and outgoing traffic for applications and websites based on your pre-defined web security rules. AWS WAF defends applications and websites from common Web attacks that could otherwise damage application performance and availability and compromise security.

    You can create rules in AWS WAF that can include blocking specific HTTP headers, IP addresses, and URI strings. These rules prevent common web exploits, such as SQL injection or cross-site scripting. Once defined, new rules are deployed within seconds, and can easily be tracked so you can monitor their effectiveness via real-time insights. These saved metrics include URIs, IP addresses, and geo locations for each request.

    AWS WAF Features

    Some of the solution's top features include:

    • Web traffic filtering: Get an extra layer of security by creating a centralized set of rules, easily deployable across multiple websites. These rules filter out web traffic based on conditions like HTTP headers, URIs, and IP addresses. This is very helpful for protection against exploits such as SQL injection and cross-site scripting as well as attacks from third-party applications.
    • Bot control: Malicious bot traffic can consume excessive resources and cause downtime. Gain visibility and control over bot traffic with a managed rule group. You can easily block harmful bots, such as scrapers and crawlers, and you can allow common bots, like search engines and status monitors.
    • Fraud prevention: Effectively defend your application against bot attacks by monitoring your application’s login page with a managed rule group that prevents hackers from accessing user accounts using compromised credentials. The managed rule group helps protect against credential stuffing attacks, brute-force login attempts, and other harmful login activities.
    • API for AWS WAF Management: Automatically create and maintain rules and integrate them into your development process.
    • Metrics for real-time visibility: Receive real-time metrics and captures of raw requests with details about geo-locations, IP addresses, URIs, user agents, and referrers. Integrate seamlessly with Amazon CloudWatch to set up custom alarms when events or attacks occur. These metrics provide valuable data intelligence that can be used to create new rules that significantly improve your application protections.
    • Firewall management: AWS Firewall Manager automatically scans and notifies the security team when there is a policy violation, so they can swiftly take action. When new resources are created, your security team can guarantee that they comply with your organization’s security rules.

    Reviews from Real Users

    AWS WAF stands out among its competitors for a number of reasons. Two major ones are its user-friendly interface and its integration capabilities.

    Kavin K., a security analyst at M2P Fintech, writes, “I believe the most impressive features are integration and ease of use. The best part of AWS WAF is the cloud-native WAF integration. There aren't any hidden deployments or hidden infrastructure which we have to maintain to have AWS WAF. AWS maintains everything; all we have to do is click the button, and WAF will be activated. Any packet coming through the internet will be filtered through.”

    Cloudflare Web Application Firewall's intuitive dashboard enables users to build powerful rules through easy clicks and also provides Terraform integration. Every request to the WAF is inspected against the rule engine and the threat intelligence curated from protecting over 27 Million websites. Suspicious requests can be blocked, challenged or logged as per the needs of the user while legitimate requests are routed to the destination, agnostic of whether it lives on-premise or in the cloud. Analytics and Cloudflare Logs enable visibility into actionable metrics for the user.

    Sample Customers
    eVitamins, 9Splay, Senao International
    crunchbase, udacity, marketo, okcupid, zendesk
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Manufacturing Company13%
    Energy/Utilities Company8%
    Media Company8%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company7%
    Comms Service Provider6%
    REVIEWERS
    Computer Software Company22%
    Financial Services Firm22%
    Manufacturing Company11%
    Insurance Company11%
    VISITORS READING REVIEWS
    Educational Organization24%
    Computer Software Company15%
    Financial Services Firm7%
    Comms Service Provider5%
    Company Size
    REVIEWERS
    Small Business37%
    Midsize Enterprise20%
    Large Enterprise43%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise14%
    Large Enterprise64%
    REVIEWERS
    Small Business61%
    Midsize Enterprise11%
    Large Enterprise28%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise35%
    Large Enterprise41%
    Buyer's Guide
    AWS WAF vs. Cloudflare Web Application Firewall
    March 2024
    Find out what your peers are saying about AWS WAF vs. Cloudflare Web Application Firewall and other solutions. Updated: March 2024.
    769,976 professionals have used our research since 2012.

    AWS WAF is ranked 1st in Web Application Firewall (WAF) with 52 reviews while Cloudflare Web Application Firewall is ranked 7th in Web Application Firewall (WAF) with 16 reviews. AWS WAF is rated 8.0, while Cloudflare Web Application Firewall is rated 8.2. The top reviewer of AWS WAF writes "A highly stable solution that helps mitigate different kinds of bot attacks and SQL injection attacks". On the other hand, the top reviewer of Cloudflare Web Application Firewall writes "A cloud solution for web application firewall protection with rate-limiting, managed, and custom firewall rules". AWS WAF is most compared with Azure Web Application Firewall, Microsoft Azure Application Gateway, F5 Advanced WAF, Imperva Web Application Firewall and Prisma Cloud by Palo Alto Networks, whereas Cloudflare Web Application Firewall is most compared with Microsoft Azure Application Gateway, Akamai App and API Protector, Fortinet FortiWeb, Azure Front Door and NGINX App Protect. See our AWS WAF vs. Cloudflare Web Application Firewall report.

    See our list of best Web Application Firewall (WAF) vendors.

    We monitor all Web Application Firewall (WAF) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.