Channeltivity vs Impartner PRM comparison

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Allbound Logo
1,171 views|91 comparisons
100% willing to recommend
Channeltivity Logo
101 views|53 comparisons
100% willing to recommend
Impartner Software Logo
354 views|240 comparisons
100% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Channeltivity and Impartner PRM based on real PeerSpot user reviews.

Find out in this report how the two Partner Relationship Management (PRM) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Channeltivity vs. Impartner PRM Report (Updated: March 2024).
768,857 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Deal registrations are huge for us because since we've been using Allbound, we are able to keep much better track of those.""The most valuable feature is deal registration. We track, contribute, and monitor our leisure line activity through our deal registration process. This allows us to partner with others, submit register, and co-sell deals easily. We always look for new opportunities to engage with our partners.""The self-serve deal registration is excellent; companies can register for deals themselves, and the process is managed through our system.""The learning tracks are extremely useful and valuable; they allow us to quickly deliver enablement training, track partners, and issue certificates to those who pass a certification exam.""I like the fact that I can go into Allbound and quickly update what I need to update. And I like that when we have a new initiative, something that is really important for our partners to understand, I can feature it in different places on the portal.""The valuable features are the integration with Salesforce and ease of adding assets.""What is our primary use case? Allbound is a partner relationship management tool. We use Allbound to manage content resources, playbooks, commissions, etc. Our enablement schedule is exclusively posted in Allbound. We're also evaluating Allbound's Marketing Development Fund module. We have around 150 users in multiple locations. How has it helped my organization? Business partners are critical for achieving growth, so a PRM solution is essential. It creates a platform for partners to deal with us and access work. They can register an account, log into Allbound, and get a commission. Partners can see important announcements and look at the playbooks. The number of partners has increased significantly, and partner engagement has improved by 10 to 20 percent. Business partners can filter and customize the profile set for them. We can log their activity to see what they have been using. That's a helpful feature we haven't leveraged much because most of our partners sell a whole suite of products. As we evolve and get more partners who specialize in a particular industry or subsection of our product, we will need to add the option to allow partners to filter the most relevant content. Customizing content isn't too difficult or easy. You need to build a case and send it to the Allbound team. We must schedule a call, and it might take one or two sessions to implement customization. Hypothetically, Allbound enables partners to rebrand white-labeled collaterals, but our company policy doesn't allow it. Allbound's Channel Insights feature gives us actionable intelligence on partner engagement. We use it weekly, and we've implemented some custom modules we developed in-house for the partners. That's all listed in Allbound's Channel Insights section, where we can see the number of partners, usage, and activity in the last 30 days. Using Channel Insights, we realized that a partner wasn't using our labels and wasn't engaged, so we started hosting training sessions to increase engagement. What is most valuable? I like Allbound's ease of use. For example, we have been implementing Allbound's Market Development Funds module. It's intuitive and easy for the partners. If the partners want to see which commissions have been paid, that information is readily accessible.""I find it very easy to use. It has a pretty good UI. I'm relatively new, but I'm able to learn it very quickly. I'm definitely happy with the interface."

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"This solution is very easy to use and does not take more than five minutes of playing around before you get a good understanding of how it works.""The most valuable features are the all-in-one package solution and it was relatively straightforward to connect to Salesforce, our CRM solution."

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"I would recommend that others interested in the solution use it because it provides a user-friendly setup process. It's easy to navigate through the setup process.""The solution has helped us improve all across the board. Everything that we did before PRM was a one-off. We shared the content back and forth through emails. Whenever there was a scope for training or enablement, a mail would be sent on the same. The solution has helped us scale where partners could use opportunities to get trained on our services and products."

More Impartner PRM Pros →

Cons
"Better segmentation in terms of user rights and access. Both internal and external users can be given specific access rights and I don't feel that there are enough options and this impacts reporting and access.""They could add an LMS component to the platform where we would have courses through Allbound and a record of whether partners pass or don't pass. The quiz feature would come in more handy at that point.""Allbound could have more localization and customization. The templates work well, and maybe they don't want to target large enterprises by design. The solution is geared toward small and medium-sized enterprises, but they could allow more localization and deeper customization. Allbound is broad, but it could be deeper.""I would like to see more features for tracking training progress and quizzes. The progress report that Allbound generates isn't very helpful. I want to track how far a user has completed and who has or hasn't restarted. We are using a third-party platform for training purposes, especially enablement purposes. The progress reports and analytics are very powerful, and we'd like to see something along those lines. Allbound has certification, but it's missing some things from a certification point of view that are available in other products.""They could provide a bit more user and technical training to our team. If I were able to really control the workflows in Allbound, with more of the expertise that they have, I could configure it to be a bit more responsive to our needs.""My advice to them is to make the co-branding piece easier. Allbound does make it easy not only for the administrator program, but also for partners, to interact. So if they can make the co-branding piece a little more robust, that would help.""The user interface for admins could be a little bit better. Something that we appreciate a lot is that Allbound has increased some of the functionality that admins can do. That's good. But in terms of the user interface, there are still some improvements that can be made. Also from the user's perspective, the UI can be improved.""I'm not a fan of Allbound's UI for administrators. For example, there are some issues with the report-building tool, and when I'm building a report, it's not always clear what the outcome will be. There are a lot of radio buttons, rather than filtering or being able to select from a list. It's an accordion layout, so I click on one option, and it expands to reveal a radio button selection, which means I can't always choose everything I want. Checkboxes or selecting multiple options from a list is an improvement. Additionally, the report output looks very dated, so the interface needs some love."

More Allbound Cons →

"I believe that granting more granular control over permissions within the system would help to prevent the issue we encountered.""Channeltivity are a small company and so we waited a long time for basic improvements."

More Channeltivity Cons →

"It would be helpful to have an improved reporting tool in the solution.""I would like to see some easy ways in retrieving reports, data analytics, etc. The solution needs to be more specific from the data reporting perspective. It would make it easier to drill down by specific partners. It would be interesting to see some integrations and partnerships for the solution where they could make use of the account mapping tools."

More Impartner PRM Cons →

Pricing and Cost Advice
  • "This is the highest price that you'll pay, but I am not comparing it with Salesforce, SAP, or Oracle. In the mid-level solutions, Allbound has one of the highest costs, but it also has higher capabilities and flexibility to customize things without developing."
  • "Considering everything the product provides, the price is fair. There are cheaper tools, but they don't offer the combination of requirements we have. The pricing model is also very compelling."
  • "It's reasonably priced for what it can do and how much time it can save. It's a big amount of money, but for the time that it can save for people from having to do the work, it's definitely worth it. Considering the constant improvements and the features they keep adding, its price is reasonable."
  • "Allbound's price is a great deal."
  • "Its pricing is fair, especially because we can have as many partners create accounts as we want. It has a very fair price range compared to other companies that charge per partner. We've thousands, so it would just be too expensive to go with a different option."
  • "Allbound has forced other vendors to be a little more competitive with their pricing. For what you get, which is a lot, the pricing of Allbound is fine."
  • "They have different licensing plans. Depending on what you enable or what kind of features you want activated, there might be extra costs."
  • "Considering the interface, the price is high, although Allbound offers a lot. Some of my negative opinion here is because we have yet to upgrade to using the tool's best-in-class features due to internal issues. As it stands, I don't personally see the value that supports the cost, but that could change when we turn on the features."
  • More Allbound Pricing and Cost Advice →

  • "The pricing is slightly above average."
  • More Channeltivity Pricing and Cost Advice →

  • "The solution’s pricing is higher compared to other competitor products."
  • More Impartner PRM Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:I like the content and resource section, where we can publish all sorts of videos, PDFs, PPTs, etc., and send automated… more »
    Top Answer:Allbound is reasonably priced, but I haven't compared it with any other solution. I like that Allbound charges a flat… more »
    Top Answer:I would like to see more features for tracking training progress and quizzes. The progress report that Allbound… more »
    Top Answer:The most valuable features are the all-in-one package solution and it was relatively straightforward to connect to… more »
    Top Answer:We encountered an issue where we had different processes for working with partners based on region. For example, Europe… more »
    Top Answer:We used Channeltivity because we needed two things in one place: a partner portal for our distributors and partners to… more »
    Top Answer:The solution has helped us improve all across the board. Everything that we did before PRM was a one-off. We shared the… more »
    Top Answer:The solution’s pricing is higher compared to other competitor products.
    Top Answer:I would like to see some easy ways to retrieve reports, data analytics, etc. The solution needs to be more specific from… more »
    Comparisons
    Also Known As
    TreeHouse Interactive, Impartner
    Learn More
    Overview

    Allbound’s partner-centric technology is driving the future of channel success. The company’s partner relationship management (PRM) platform is a powerful solution focused on the partner life cycle from onboarding, training, enablement, and pipeline management that together enable businesses to put partners first.

    Channeltivity is a cloud-based partner relationship management software platform that helps businesses build strong relationships, improve partner productivity, and encourage sales. Channeltivity streamlines the entire partner management lifecycle, from recruitment to lead management.

    Users can use the built-in partner portal to access marketing or instructional content and customize the platform according to their specific requirements.

    With Channeltivity, users can:

    • Streamline operations.
    • Deliver training material.
    • Monitor partners’ progress. 
    • Add distributor-level access in the partner portal.
    • Receive referrals from partners.
    • Track commission payments.
    • Receive email reminders about partner leads, pending tasks.
    • Integrate with third-party applications.
    • Approve and deny funding requests.

    Channeltivity Features

    Below is a list of some of Channeltivity’s top features:

    • Integrations: Channeltivity enables businesses to integrate the platform with various third-party applications, including HubSpot, Zapier, and Salesforce CRM.
    • Channel partner portal: Engage and reach your channel partners with various  channel management tools, including lead management, deal registration, training, and more.
    • Resources: Quickly provide channel partners with secure, on-demand access to marketing information and training material. Flexible permissions settings enable you to control access to documents by partner, role, and more. Track download activity to see which documents are downloaded.
    • Partner training and certification: Easily create and deliver user-friendly training materials and tests to your partners. Continuously track all training activity that occurs within Channeltivity and achieve visibility into partner progress via comprehensive reporting on all training activity.
    • Partner relationship management: Manage workflows, collaborate on deals, and create sales forecasts using insights on partners’ performance and sales.
    • Email marketing: Increase partner engagement with targeted and personalized messages. Track and report on opened emails, clicks, bounces, and more to help create effective and engaging email messages and content.
    • Lead management: Assign leads to your partners and track their progress to enable followup and provide the necessary support to help increase close rates.
    • Manage funding: Manage marketing funds, approve and deny funding requests, and keep track of ROI. Track account balances and reimbursement statuses.
    • Event-based notifications: Triggered email alert events, such as expiring MDF balances, unopened leads.
    • Distributor management: Grant your distributors access to deals and more, enabling partner, distributor, and vendor collaboration and increased sales.
    • Channel partner recruitment: Onboard and profile partners and analyze the performance of each partner with powerful reporting tools.
    • Referral and commission management: Track your channel partner's referrals, sales, commissions, and payments and provide real-time updates on referral statuses. Set up workflows to manage the acceptance and payment status of referrals while notifying the partner of the referrals commissions status.
    • Partner management dashboard: Gain visibility into your channel partner's performance. View opportunities for increased sales revenue and overall performance.
    • Joint business strategy planning: Use configurable templates to guide the process of jointly creating detailed business plans with your partners. Track progress and quickly identify successes and setbacks.
    • Social sharing: Enable partners to share content across social media.

    Impartner PRM is a web application for managing all facets of the partner lifecycle, from performance management to cooperative marketing and selling to partner recruitment. It’s a turnkey SaaS solution with a web portal for onboarding, partner management, analytics and deal registration. The portal can be completely customized with your company branding, or you can select from a variety of design layouts and add your logo and content.

    From partner recruitment to performance management, Impartner PRM's toolkit is helpful at every important stage of the partner lifecycle. With the help of these potent solutions, you can attract the best partners to your program, ramp them up quickly to revenue generation, use them to expand your marketing reach, and connect with them in real time. Impartner PRM allows users to assess which partners are performing best and where performance improvements are needed.

    Impartner PRM Features

    Impartner PRM has many valuable key features. Some of the most useful ones include:

    • Preferences wizard for configuring technical specifications, design/layout, and CRM.
    • Data Import Tool to import your current partner database in bulk from Excel
    • Opportunity/deal registration functionality
    • SegmentAI defines your various audiences in real time
    • Powerful CMS for content editing to keep it current and relevant
    • Channel Flow to automate interactions and procedures
    • SmartContent will transform your asset library
    • Analytics and reporting
    • Partner and content migration
    • In-line WYSIWYG editor

    Impartner PRM Benefits

    There are many benefits to implementing Impartner PRM. Some of the biggest advantages the solution offers include:

    • Cost reductions: According to research, businesses will save $10 in manual labor costs for every $1 invested in a commercial PRM solution.
    • Increase in partner applications: According to CRN, 86% of channel partners base their vendor selection on their portal experience. You'll attract more potential partners and better qualified applicants if you put out a great welcome mat.
    • Dynamic segmentation engine: You can fully configure the right partner audience for each portal page, asset, event, and message using an industry-leading segmentation tool. By giving them any number of attributes, you can define segments and manage them. Users who fit each of your segment definitions are automatically added or removed by the segmentation engine.
    • Simple CRM integration: Your current CRM, which functions as your data repository,  remains your channel account management team's single interface that is used on a daily basis. The portal integrates with all commercially available CRM platforms, including SalesForce.com, Microsoft Dynamics, Oracle Sales Cloud, NetSuite, Zoho, and others. Consider PRM as a way to connect your channel model to your CRM.
    • Effective partner onboarding and recruitment: Keeping your partner community vibrant involves continually onboarding new partners with high potential, while sometimes offboarding non-productive ones. You can find and attract the greatest partners by using Impartner PRM.
    • Automated applicant approval: Stop manually routing program applications for approval, which takes a lot of time and effort. Let Impartner PRM’s customizable workflows take care of it. You can automatically approve, reject, or route applicants for review based on region, partner type, or any other combinations of filters you want.
    Sample Customers
    Serko, Cambium Networks, Garland, Looking
    Samsung, NEC Infor Kaspersky Labs TechSmith
    ViaWest, Workfront, National Instruments, Asigra, Sungard Availability Services, SGI, TECHT Paintball Products
    Top Industries
    REVIEWERS
    Computer Software Company75%
    Security Firm13%
    Comms Service Provider13%
    VISITORS READING REVIEWS
    Computer Software Company51%
    Manufacturing Company5%
    Non Profit5%
    Energy/Utilities Company4%
    No Data Available
    VISITORS READING REVIEWS
    Computer Software Company22%
    Financial Services Firm11%
    Manufacturing Company10%
    Retailer8%
    Company Size
    REVIEWERS
    Small Business33%
    Midsize Enterprise39%
    Large Enterprise28%
    VISITORS READING REVIEWS
    Small Business59%
    Midsize Enterprise11%
    Large Enterprise31%
    No Data Available
    VISITORS READING REVIEWS
    Small Business30%
    Midsize Enterprise12%
    Large Enterprise59%
    Buyer's Guide
    Channeltivity vs. Impartner PRM
    March 2024
    Find out what your peers are saying about Channeltivity vs. Impartner PRM and other solutions. Updated: March 2024.
    768,857 professionals have used our research since 2012.

    Channeltivity is ranked 6th in Partner Relationship Management (PRM) with 2 reviews while Impartner PRM is ranked 2nd in Partner Relationship Management (PRM) with 2 reviews. Channeltivity is rated 7.0, while Impartner PRM is rated 8.6. The top reviewer of Channeltivity writes "Straightforward to set up, and stable, but requires more granular control over permissions". On the other hand, the top reviewer of Impartner PRM writes "A stable and scalable solution for improving partner activity". Channeltivity is most compared with , whereas Impartner PRM is most compared with Salesforce PRM, impact.com, PartnerStack and ZINFI PRM. See our Channeltivity vs. Impartner PRM report.

    See our list of best Partner Relationship Management (PRM) vendors.

    We monitor all Partner Relationship Management (PRM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.