Compare HCL Campaign vs. IBM Watson Customer Experience Analytics

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447,718 professionals have used our research since 2012.
Ranking
7th
Views
1,067
Comparisons
885
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
1st
Views
610
Comparisons
463
Reviews
1
Average Words per Review
1,057
Avg. Rating
10.0
Popular Comparisons
Compared 33% of the time.
Also Known As
IBM Campaign, IBM UnicaIBM Coremetrics Digital Marketing Optimization aSuite, IBM Tealeaf, IBM Coremetrics Web Analytics
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HCL
IBM
Overview

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

IBM Watson Customer Experience Analytics allows you to view your sites and apps from the customer perspective to discover opportunities. It provides a seamless, end-to-end view of the customer experience to understand and optimize every journey and gives you the insights you need to resolve issues, boost conversions and maximize lifetime customer value.

Offer
Learn more about HCL Campaign
Learn more about IBM Watson Customer Experience Analytics
Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania ITIMM, Whogohost Ltd., Stonyfield, Grupo WTW, Big Scary Cranium, Brockenhurst College, SiteMinis, RCI Banque Espana
HCL Campaign is ranked 7th in Marketing Management while IBM Watson Customer Experience Analytics is ranked 1st in Customer Data Analysis with 1 review. HCL Campaign is rated 0.0, while IBM Watson Customer Experience Analytics is rated 10.0. On the other hand, the top reviewer of IBM Watson Customer Experience Analytics writes "Great granular DOM level with excellent analytics and reporting". HCL Campaign is most compared with Adobe Campaign, Salesforce Marketing Cloud, SAS Marketing Automation and SAS Customer Intelligence 360, whereas IBM Watson Customer Experience Analytics is most compared with Google Analytics, FullStory and IBM Watson Commerce Insights.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.