IBM Watson Customer Experience Analytics Overview

IBM Watson Customer Experience Analytics is the #1 ranked solution in our list of top Customer Data Analysis tools. It is most often compared to SAS Customer Intelligence 360: IBM Watson Customer Experience Analytics vs SAS Customer Intelligence 360

What is IBM Watson Customer Experience Analytics?

IBM Watson Customer Experience Analytics allows you to view your sites and apps from the customer perspective to discover opportunities. It provides a seamless, end-to-end view of the customer experience to understand and optimize every journey and gives you the insights you need to resolve issues, boost conversions and maximize lifetime customer value.

IBM Watson Customer Experience Analytics is also known as IBM Coremetrics Digital Marketing Optimization aSuite, IBM Tealeaf, IBM Coremetrics Web Analytics.

IBM Watson Customer Experience Analytics Customers

IMM, Whogohost Ltd., Stonyfield, Grupo WTW, Big Scary Cranium, Brockenhurst College, SiteMinis, RCI Banque Espana

IBM Watson Customer Experience Analytics Video

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Mouhanad Chebib
Techincal Pre-sales Specialist - Collaboration & Customer Engagement Solutions at GBM
Top 5Leaderboard
Great granular DOM level with excellent analytics and reporting

What is our primary use case?

Our primary use case is to analyze the behavior of customers across digital channels - how people interact on websites or mobile applications, and what issues they may have. It also analyzes those behaviors on the business channels. For example, it can check how a customer is moving through the shopping experience on a retail site. Are they focusing only at the top or were they trying to zoom in on a product and were not successful? Were they trying to pinch out some text because it wasn't visible on the mobile application? All those things can be tracked and utilized to generate meaningful… more »

Pros and Cons

  • "The ability to create meaningful reports and dashboards to tell stories."
  • "The technical side requires development skills during implementation. This could be simplified."

What other advice do I have?

I recommend this solution and would advise anyone implementing or adopting this product to have in mind multiple use cases, some that are related to maximizing revenue, some that are related to providing better customer experience, some that are related to avoiding fraud or capturing any security related usages on their site. Those are three main areas. I've learned that there is more than one way to use this platform. You can let your imagination think about a use case and if it's related to customer behavior on the district channels, it can most probably be done. It can also be expanded to…