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IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.
IBM Campaign enables you to:
Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.
Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.
Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.
Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.
Choose an on-premise or cloud deployment model of preference.
Oracle Service Cloud, part of the Oracle CX Cloud Suite, is a cloud-based, omnichannel solution that captures a 360-degree view of every customer in a dynamic and unified agent desktop. Oracle Service Cloud’s innovative approach is driven by knowledge, automation, and evolving customer interaction channels, simplifying every service experience for service administrators and customers alike. By helping to differentiate your organization's service experience, Oracle Service Cloud delivers measurable business impacts across all industries.
This flexible and scalable platform includes:
For more information visit https://cloud.oracle.com/en_US/service-cloud
HCL Campaign is ranked 8th in Marketing Management while Oracle Service Cloud is ranked 6th in Marketing Management with 1 review. HCL Campaign is rated 0.0, while Oracle Service Cloud is rated 6.0. On the other hand, the top reviewer of Oracle Service Cloud writes "Scales well and is fully managed by Oracle, but the user experience needs to be improved". HCL Campaign is most compared with Salesforce Marketing Cloud, Adobe Campaign, SAS Marketing Automation and SAS Customer Intelligence 360, whereas Oracle Service Cloud is most compared with Oracle CX Sales, Siebel CRM, Microsoft Dynamics CRM, Vlocity and Salesforce Service Cloud.
See our list of best Marketing Management vendors.
We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.