Many local businesses can’t execute their localized creative without issues. They mean well, but they turn the brand red into pink, they use an outdated logo from the mid-90s, and use their own photography instead of compliant creative.
The BrandBuilder Marketing Suite solves these problems with an all-in-one solution for funding, creating, and executing on-brand local marketing campaigns with simplicity, speed and accuracy. BrandBuilder guides you step-by-step, from managing funding for your programs, creating corporate-compliant digital or traditional collateral, and providing turnkey execution of integrated marketing campaigns. We give you the tools to measure and optimize local marketing activities from start to finish.
BrandBuilder lets you rest easy knowing that your local marketing efforts will be done right. Use the links above to explore BrandMuscle's local marketing solutions.
IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.
IBM Campaign enables you to:
Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.
Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.
Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.
Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.
Choose an on-premise or cloud deployment model of preference.
