Best Marketing Resource Management Solutions in 2018

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From IT Central Station visitors

SAP CRM

Marketo

IBM Campaign

Adobe Marketing Cloud

SAS Customer Intelligence

Within the last 24 months

Marketo

By IT Central Station users

From IT Central Station visitors

SAP CRM

IBM Campaign

Marketo

Adobe Marketing Cloud

SAS Customer Intelligence

Marketing Resource Management Reviews

Read top reviews of Marketing Resource Management solutions from the IT Central Station community:

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Marketo

Mark Beebe

Marketing Campaign Manager with 51-200 employees

Jul 17 2017

What is most valuable?

Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable.

What needs improvement?

With the increasing sophistication of anti-phishing and filtering software, we have seen a number of messages that return link clicks – even though links were not actually clicked. A simple indicator of this, is when Marketo analytics show that every individual at a particular company has clicked on a link (usually the same one) in an email. These “phantom... more»

2 comments

See full review (327 words) »

Marketo

Eitan Rapps

Marketing at Kenes Group

Jun 21 2017

What is most valuable?

* Can segment the database in a number of ways. We can target leads based on where they came from, what they did in the emails, and what they did on the website. * Automation ability: Allows us to build marketing flows that send automated... more»

How has it helped my organization?

We have a large database that targets many different types of users for many different types of events. Marketo helps us easily segment and target the appropriate users for the relevant events. Automation also helps us to instantly send... more»

What needs improvement?

* Marketo is still very slow. Despite promises over the years to improve this, we are still waiting for a reality when it takes a few seconds to load large lists of data. * The landing page building is still a very non-intuitive and a... more»

See full review (293 words) »

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Marketo

Kc Cox

Growth Strategies and Demand Generation Consultant at a marketing services firm with self employed

Jun 30 2017

What do you think of Marketo?

Valuable Features I like the integration with Salesforce. • Improvements to My Organization We have a better alignment of sales and marketing. It allows me to do things in Salesforce without an admin. • Room for Improvement Speed to sync if you have lots of leads Attribution reporting • Use of Solution We have been using this solution for six years. • Stability Issues In terms of stability, it takes longer to sync with Salesforce than it should at times. • Scalability Issues In terms of scalability, the more leads you have, the longer it takes to sync with Salesforce. • Customer Service and Technical Support I would give technical support a rating of 5/10. • Previous Solutions I have used Act-On, HubSpot, and Infusionsoft. Many clients switch due to...

See full review (194 words) »

Marketo

Shelby Knops

Marketing Campaign Manager at a tech vendor with 501-1,000 employees

Jan 10 2017

What do you think of Marketo?

Improvements to My Organization Great ease of use creation for campaigns. Marketo enables the use of templated landing pages and emails to make it easy to create messages and landing pages. • Room for Improvement The available analytics are sub-par. • Deployment Issues No. • Scalability Issues No. • Customer Service and Technical Support Customer Service: This is where Marketo falls short. Their customer service is awful. Technical Support: OK> • Previous Solutions Yes. Switched with a new company. • Initial Setup Straightforward. • Implementation Team In-house and vendor. • Other Solutions Considered Yes.

2 comments

See full review (113 words) »

130

Points

Muralidhara

SAP Practice Director

I come with a strong management background with a wide and varied experience of 24 years out of which the first 12 years are with Hi-tech manufacturing Industries and rest of 12 years with SAP Consulting companies like Bigtec Consulting, AlBilad Arabia and Kaar Technologies

Reviewed SAP ERP: The most valuable features for us are the finance...

120

Points

Kc Cox

Growth Strategies and Demand Generation Consultant

At the intersection of marketing, sales and technology is where my skills take technology centric businesses to the next level. I create and execute growth oriented, integrated marketing solutions for companies looking to build scalable marketing programs. For over 15 years I have leveraged... more>>

Reviewed Marketo: I like the integration with Salesforce. I would like...