Proofpoint Identity Threat Defense vs Velti Mobile Interactive Group comparison

Proofpoint Identity Threat Defense is a comprehensive solution designed to protect organizations from identity-based cyber threats. Its primary use case is to detect and prevent attacks that exploit compromised user credentials. By analyzing user behavior and assessing the risk associated with each identity, it identifies and stops threats like account takeover, business email compromise, and insider threats. 

The most valuable functionality of Proofpoint Identity Threat Defense lies in its ability to continuously monitor and analyze user activities across various channels, including email, cloud apps, and network logins. It leverages machine learning algorithms and advanced analytics to profile user behavior and detect anomalies that may indicate a potential threat. Additionally, it integrates with threat intelligence feeds and global threat databases to provide real-time threat intelligence and proactive defense. 

This solution helps organizations by providing a multi-layered defense against identity-based attacks. By detecting compromised user accounts, it prevents unauthorized access to sensitive data and systems, reducing the risk of data breaches and financial losses. It also helps organizations meet regulatory compliance requirements by monitoring user activities and providing detailed reports for audits. Furthermore, by proactively identifying and stopping threats, it minimizes the overall impact on productivity and business operations. 

Proofpoint Identity Threat Defense enables organizations to strengthen their security posture and safeguard their digital assets. It allows for more visibility into user behavior while mitigating risks associated with compromised identities and responding to threats in real-time. With its comprehensive capabilities, organizations can defend against the evolving threat landscape and protect their most valuable asset - their identities.

Founded in 2000, Velti is a leading provider of innovative mobile-centric marketing, customer retention and content based solutions trusted globally by hundreds of mobile operators, brands and media groups. Our constantly evolving solutions enable our clients to actively engage with their customers through highly targeted (personalized) campaigns that enhance customer loyalty creating brand awareness and engagement and resulting in increase of their revenues.

Through our leading proprietary end-to-end mobile marketing platform and its adaptive analytic recommendation modules our customers can reliably use mobile and traditional media to plan, manage, and optimize mobile marketing campaigns, run customer retention programs and offer innovative content solutions, reaching targeted consumers and converting them into customers. We have worked with hundreds of mobile operators and brands around the world to deliver high-quality, industry-leading mobile marketing solutions to consumers.

With presence in Europe, Middle East, Africa and Latin America, Velti supports its customers with highly experienced teams that deliver marketing initiatives through the mobile channel.