IMImobile IMIcampaign vs SugarCRM Platform comparison

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IMImobile Logo
57 views|25 comparisons
100% willing to recommend
SugarCRM Logo
114 views|64 comparisons
46% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between IMImobile IMIcampaign and SugarCRM Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
768,740 professionals have used our research since 2012.
Featured Review
Karup Krish
BhupeshNehete
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"IMIcampaign's best features are bulk upload and send and the ease of adding customers."

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"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.""It works well with Jira. You can customize it to fit your needs.""The most valuable aspect of this solution is its low cost.""The most valuable feature is relation capability, which allows us to relay customers with invoice orders.""The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

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Cons
"IMIcampaign's ability to deliver to other countries could be improved."

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"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use.""Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution.""In the next release, I would like to see personalization of information about customers or specific businesses or opportunities.""It lacks customization, and this is the main reason that we are switching to a different solution.""You cannot include all your entities under one instance at the moment.""I would like to see more integration on a mobile platform in the next release."

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Pricing and Cost Advice
  • "IMIcampaign is more expensive than Salesforce Marketing Cloud."
  • More IMImobile IMIcampaign Pricing and Cost Advice →

  • "Licensing fees are paid on a yearly basis."
  • More SugarCRM Platform Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:IMIcampaign's best features are bulk upload and send and the ease of adding customers.
    Top Answer:IMIcampaign is more expensive than Salesforce Marketing Cloud.
    Top Answer:IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and splits messages into two if they go over this limit.
    Top Answer:The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.
    Top Answer:I would rate the costliness of SugarCRM a two out of ten. It is very affordable. When compared to competitors like Zoho and Salesforce, it is considered quite budget-friendly. The additional costs for… more »
    Top Answer:One area where SugarCRM could improve is its UI. While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually… more »
    Ranking
    10th
    Views
    57
    Comparisons
    25
    Reviews
    1
    Average Words per Review
    220
    Rating
    8.0
    9th
    Views
    114
    Comparisons
    64
    Reviews
    4
    Average Words per Review
    465
    Rating
    8.0
    Comparisons
    Learn More
    Overview

    IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

    SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

    Sample Customers
    EE, O2, Schneider National
    Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Educational Organization40%
    Computer Software Company18%
    Financial Services Firm7%
    Real Estate/Law Firm7%
    Company Size
    No Data Available
    REVIEWERS
    Small Business69%
    Midsize Enterprise15%
    Large Enterprise15%
    VISITORS READING REVIEWS
    Small Business20%
    Midsize Enterprise49%
    Large Enterprise31%
    Buyer's Guide
    Marketing Automation
    April 2024
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
    768,740 professionals have used our research since 2012.

    IMImobile IMIcampaign is ranked 10th in Marketing Automation with 1 review while SugarCRM Platform is ranked 9th in Marketing Automation with 11 reviews. IMImobile IMIcampaign is rated 8.0, while SugarCRM Platform is rated 7.0. The top reviewer of IMImobile IMIcampaign writes "Great bulk upload and two-way SMS". On the other hand, the top reviewer of SugarCRM Platform writes "User-friendly and allows for creating your own modules". IMImobile IMIcampaign is most compared with , whereas SugarCRM Platform is most compared with Salesforce Sales Cloud.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.