Find out what your peers are saying about HubSpot, Salesforce, Marketo and others in Marketing Automation.
279,075 professionals have used our research since 2012.
Find out what your peers are saying about HubSpot, Salesforce, Marketo and others in Marketing Automation.
279,075 professionals have used our research since 2012.
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The total ranking of a product, represented by the bar length, is based on a weighted aggregate score. The score is calculated as follows: The product with the highest count in each area gets the highest available score. (20 points for Reviews; 16 points for Views, Comparisons, and Followers.) Every other product gets assigned points based on its total in proportion to the #1 product in that area. For example, if a product has 80% of the number of reviews compared to the product with the most reviews then the product's score for reviews would be 20% (weighting factor) * 80% = 16. For Average Rating, the maximum score is 32 points awarded linearly based on our rating scale of 1-10. If a product has fewer than ten reviews, the point contribution for Average Rating is reduced (one-third reduction in points for products with 5-9 reviews; two-thirds reduction for products with fewer than five reviews). Reviews that are more than 24 months old, as well as those written by resellers, are completely excluded from the ranking algorithm.
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Marketing Automation Reviews

Read reviews of Marketing Automation that are trending in the IT Central Station community:
Your trust is our top concern, so companies can't alter or remove reviews.
Consultant
Consultant Project Manager at Hazelden Betty Ford Foundation, MN at a tech vendor
Jul 09 2017

What is most valuable?

Integration with Oracle E-Business ERP: Every installation of CRM uses some form of ERP or back office applications. The benefits of integration are often overlooked when making a CRM purchase decision. Integration of CRM with the back office... more»

How has it helped my organization?

As an implementer, I have worked to implement this application for organizations that were new to CRM as well as organizations that have used some other CRM tool before. The Oracle CRM application provides for an effective interaction with... more»

What needs improvement?

The application needs improvement in its usability aspects. Non-integrated applications such as Salesforce have been able to be more nimble; they provide more flexibility to adapt and interface with state-of-the-art social applications,... more»
HubSpot
Consultant
Digital Marketing Coordinator at a tech services company with 51-200 employees
Jun 05 2017

What is most valuable?

The most important features are email marketing and lead scoring. We attend a lot of trade shows, host webinars, etc., so email marketing is a key part of our inbound marketing strategy. Lead scoring helps us track our leads when we’re... more»

How has it helped my organization?

Before using HubSpot, we weren’t able to track our database activity as much. We were using MailChimp, which is a great beginner tool for email marketing and marketing automation. However, HubSpot is your all-in-one inbound platform. It... more»

What needs improvement?

Sometimes the product can be glitchy in the email marketing and landing page creation and I find myself having to refresh the page. It’s not often and it usually fixes itself, but it can be frustrating if you need to turn something around... more»
Find out what your peers are saying about HubSpot, Salesforce, Marketo and others in Marketing Automation.
279,075 professionals have used our research since 2012.
Consultant
Senior Marketing Automation Consultant at Davanti Consulting
Nov 28 2017

What is most valuable?

Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface,... more»

How has it helped my organization?

* Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing. * Allows organisations to connect with leads and customers across every channel, on any device. * Allows organisations to... more»

What needs improvement?

Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces. To improve user experience, there should be clear workflows to assist the user through the setup... more»
HubSpot
Real User
Account Manager at a tech services company with 1-10 employees
Aug 15 2017

What is most valuable?

CMS, social media tool, and analytics reporting.

How has it helped my organization?

I work for a marketing agency. We use the platform for a number of our clients. We typically run our client blogs and their social media programs through HubSpot. For some clients, their websites and reporting also goes through HubSpot. We... more»

What needs improvement?

Most of HubSpot's shortcomings come in functionality that is stopped just shy of the finish line, so to speak. For example, the social calendar tool should have a multi-select drag-and-drop functionality. The social scheduling tool similarly... more»
Real User
Email Solutions Architect at a marketing services firm with 501-1,000 employees
Jul 09 2017

What do you think of Salesforce Marketing Cloud?

Valuable Features For me, having a developer mindset, I found the script functionality and the cloud pages to be very useful. • Improvements to My Organization I automated the creation of almost everything in the platform using scripts and cloud pages to make life easier for the deployment team. • Room for Improvement There are a few bugs here and there, but nothing bad. The platform is pretty robust. One thing to improve would be the error messages which aren't very helpful. • Use of Solution We have been using this solution for more than two years now. • Deployment Issues Deployments are fine, unless there is a human error. • Stability Issues The platform is quite stable, but the platform updates have made some issues in the past. • Scalability Issues ...
Act-On Software
Real User
Business Systems Manager at a consultancy with 501-1,000 employees
Jun 26 2017

What is most valuable?

The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most. The CRM connection is light weight for the CRM Administrator and easy to modify per business processes. Another plus was the... more»

How has it helped my organization?

Act-On improved our account-based marketing, delivered product-driven marketing material, increased lead rates with specific sales targets, and built a stronger relationship between our marketing and sales teams.

What needs improvement?

The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking... more»
Real User
Oracle CRM, ERP, Cloud and Technology Practice Head at a tech services company with 10,001+ employees
Dec 06 2017

What is most valuable?

Earlier On Premise Solution with features like Open UI, horizontal features: Service, call center, marketing, SFA, loyalty, dealer, robust real-time, batch integration tools, separate industry solutions for banking, finance,... more»

How has it helped my organization?

We implement for the customers and they were benefited by having a better 360-degree customer view, a reduced operation cost, an improved market spending and tracking its effectiveness, quick go-to-market, improved sales, SLA-based servicing... more»

What needs improvement?

Though late entrant in the Cloud area for CRM area, Oracle introduced the next gen Cloud based CRM suite which is more modular, cloud based and tightly integrated with both it's Customer Portal Solutions and Analytics Business Solutions. This... more»
Netcore Solutions
Real User
AVP - Marketing at a insurance company with 10,001+ employees
Sep 16 2017

What do you think of Netcore Smartech?

Valuable Features Automated workflow-based campaign management Can be customised to your needs Integration of communication modes (SMS, email, OBD, missed call, custom audience, etc.) in a single platform • Improvements to My Organization It helped to automate campaigns and expand reach to customers; improved customer response rate, lead rate, and reduction in manual efforts. • Room for Improvement Reporting Inbuilt analytics for more insights Inbuilt predictive models for better response-based targeting Customer clustering for better segmentation • Use of Solution I have used it for more than a year. • Deployment Issues There were teething issues in earlier campaign migration, reporting, deep in-SMS campaign performance in the initial phase, but the issues got...
Marketo
Real User
Marketing Campaign Manager with 51-200 employees
Jul 17 2017

What is most valuable?

Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable.

What needs improvement?

With the increasing sophistication of anti-phishing and filtering software, we have seen a number of messages that return link clicks – even though links were not actually clicked. A simple indicator of this, is when Marketo analytics show that every individual at a particular company has clicked on a link (usually the same one) in an email. These “phantom... more»
HubSpot
Real User
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at a media company with 51-200 employees
Jun 04 2018

What is most valuable?

Content management and dissemination since we are always creating more content. Lead management and nurturing customized for target personas.

How has it helped my organization?

Collected all of our digital content and allowed us to repurpose and share with other relevant content over time. Able to put together lead nurturing programs based on personas to move MQLs to SQLs and trials to customers. I am able to... more»

What needs improvement?

I am not in a position to afford the CRM at this point. I would like to get to a point where I can justify using it.
HubSpot
Real User
Director of Investor Community at a venture capital & private equity firm with 51-200 employees
Nov 16 2016

What is most valuable?

On my team, we mostly used Hubspot as a CRMand communications channel for our various communities. Hubspot has been a mostly successful solution for those two areas. We did not use the social media function; we've never been able to pin down... more»

How has it helped my organization?

Absolutely, hands-down the best platform of its kind that we've experienced. Our communications are better tracked, and the 'story' created around every user in the CRM is extremely helpful for us, especially since we integrated with Salesforce.

What needs improvement?

There are specific functions that we require that don't exist yet. The landing page building feature leaves much to be desired; we abandoned it and integrated with Unbounce. The customer service is touch and go (speaking with a human; the... more»
HubSpot
Real User
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at a media company with 51-200 employees
Apr 28 2018

What is most valuable?

Content creation and dissemination. I love that I am able to access the 500 plus blog posts on my site, as well as the more than 800 articles I have written for DZone.com.

How has it helped my organization?

We are now able to manage and measure content (blogs, CTAs, and landing pages). HubSpot serves as my Content Management Network for more than 500 of my own articles and gives me access to those that I have written for DZone.

What needs improvement?

Increase the CRM size for sole proprietors before increasing the fee. As an employee working to get some consulting projects, in addition to my full-time work, I am not in a position to accumulate a large number of MQLs. These are unlikely to... more»
Marketo
Vendor
Marketing at Kenes Group
Jun 21 2017

What is most valuable?

* Can segment the database in a number of ways. We can target leads based on where they came from, what they did in the emails, and what they did on the website. * Automation ability: Allows us to build marketing flows that send automated... more»

How has it helped my organization?

We have a large database that targets many different types of users for many different types of events. Marketo helps us easily segment and target the appropriate users for the relevant events. Automation also helps us to instantly send... more»

What needs improvement?

* Marketo is still very slow. Despite promises over the years to improve this, we are still waiting for a reality when it takes a few seconds to load large lists of data. * The landing page building is still a very non-intuitive and a... more»
Real User
Marketing Administrator and Member Web Support at a financial services firm with 201-500 employees
Jul 18 2017

What do you think of IBM Watson Campaign Automation?

Valuable Features Valuable features include creating and using defined templates with logos, and the ease of importing lists. • Room for Improvement I would like to see reporting capabilities and graphing reports. • Use of Solution We have used this solution for over eight years. • Stability Issues There were no issues with stability. • Scalability Issues We have a relatively set audience, which does not change. • Customer Service and Technical Support I love their tech support. They have not been needed frequently, but when needed, they are quick and very knowledgeable. • Previous Solutions We are currently planning to switch at the end of this year to a different ESP. One reason was that, with IBM's takeover of SilverPop, we did discover that customer...
Real User
IT Service Manager - Veeva CRM Competency Centre at a pharma/biotech company with 10,001+ employees
Jul 18 2017

What is most valuable?

* Page layout * Workflows * Fields * Tabs * Web services * Audit trail * Related information * Search * Quick search lists * Great performance and availability

How has it helped my organization?

It is relatively easy to centralize your services when using a cloud solution. Easiness of onboarding new people and markets. 95% of business requirements can be met by making administrative configuration changes rather than development. This... more»

What needs improvement?

Support: My Oracle Support service, enhancement, bug fix roadmap, and planning, quick and modern global cross-search is missing.
Percolate
Real User
Senior Manager of Creative Media
Jul 31 2017

What is most valuable?

Editorial calendar functionality for multiple platforms, including social media, email marketing, and web. Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities.

How has it helped my organization?

Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives.

What needs improvement?

Analytics are set up in a confusing way that could be better streamlined for usability; certain functions for social sharing could be enhanced, such as integrating hashtag suggestions and tagging capabilities.
HubSpot
Real User
Web Coordinator at a marketing services firm with 11-50 employees
May 30 2018

What is most valuable?

* Sandbox environment: Provides a great way to test new templates and create content in the environment, then share it with the client for real-time evaluation. * Great file manager: Easy to work with, edit images, and organize files. *... more»

How has it helped my organization?

* Overall speed and ease of use. * Sandbox environment allows for real-time examples to test and share with clients on the environment. * It allows us to shine with a deep understanding of the platform.

What needs improvement?

HubSpot is constantly working to improve and innovate. A downside to this is that sometimes it can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to... more»
Marketo
Consultant
Growth Strategies and Demand Generation Consultant at a marketing services firm with self employed
Jun 30 2017

What do you think of Marketo?

Valuable Features I like the integration with Salesforce. • Improvements to My Organization We have a better alignment of sales and marketing. It allows me to do things in Salesforce without an admin. • Room for Improvement Speed to sync if you have lots of leads Attribution reporting • Use of Solution We have been using this solution for six years. • Stability Issues In terms of stability, it takes longer to sync with Salesforce than it should at times. • Scalability Issues In terms of scalability, the more leads you have, the longer it takes to sync with Salesforce. • Customer Service and Technical Support I would give technical support a rating of 5/10. • Previous Solutions I have used Act-On, HubSpot, and Infusionsoft. Many clients switch due to...
Real User
Digital Marketing Executive at a financial services firm with 1,001-5,000 employees
Dec 31 2017

What do you think of Oracle Marketing Cloud?

Improvements to My Organization Lead scoring has helped with the process of qualifying leads. It gives us more information to decide whether to send on to sales. • Valuable Features Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way.  The Email Click-Through Report is also really useful to see what CTAs are working best. • Room for Improvement Reporting is very clunky and not user friendly. • Use of Solution Three to five years. • Stability Issues It can certainly have its off days. Form submittal notifications in particular can be unreliable. • Scalability Issues No issues. • Customer Service and Technical Support A six out of 10. A lot of options, but can be slow. •...
Real User
Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees
Jul 14 2017

What do you think of Salesforce Marketing Cloud?

Valuable Features We are able to concentrate all inbound and outbound data in one screen. • Improvements to My Organization This tool is user-friendly. They can improve on the analytics and visualization parts inside the tool itself. • Room for Improvement The analytics feature needs some improvement. • Use of Solution We have been using the solution for two years. • Stability Issues We did not encounter any issues with stability. • Scalability Issues We did not encounter any issues with scalability. • Customer Service and Technical Support I would rate the technical support at 8/10. I raised many problems on the website and I got good responses. • Previous Solutions I worked on Oracle Eloqua and Marketo. However, Salesforce is user-friendly and the...
Find out what your peers are saying about HubSpot, Salesforce, Marketo and others in Marketing Automation.
279,075 professionals have used our research since 2012.
112
Senior Marketing Automation Consultant
I'm outgoing, vibrant and hardworking. I believe I have the motivation, communication, teamwork, initiative and problem solving skills essential to adding value to any employer. My personal goal is to aim high and continuously achieve results in all aspects of life.
Reviewed Salesforce Marketing Cloud: Allows organisations to engage customers with one...
31
Growth Strategies and Demand Generation Consultant
At the intersection of marketing, sales and technology is where my skills take technology centric businesses to the next level. I create and execute growth oriented, integrated marketing solutions for companies looking to build scalable marketing programs. For over 15 years I have leveraged... more>>
22
Consultant Project Manager at Hazelden Betty Ford Foundation, MN
Engineer, MBA with twenty six years of Management and Consulting experience, 17+ years on Oracle eBusiness Suite Applications and 8+ years on other ERP platforms. Application Architect, Project Manager, Functional lead for implementation of business systems and process re-engineering.... more>>

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