Informatica Relate 360 vs Reltio Cloud comparison

Designed to run natively on Hadoop, Informatica MDM – Relate 360 helps organizations link business-critical master data about customers, products, suppliers, and more to behavioral, transactional, and interaction data. Out of billions of records representing millions of people, it can identify customers, their households, and their social relationships. By layering demographic, geographic, and psychographic data on top of those associations, organizations can uncover an intimate 360-degree social view of customers that serves as the data management foundation to support digital transformation.

Reltio Cloud goes beyond MDM by providing a transformational modern data management Platform as a Service (PaaS) that:

• Supports both structured and unstructured data at any volume and scale.
• Blends and relates multi-domain master data, reference data, transaction, interaction and social data into a single unified view .
• Provides Data as a Service (DaaS) so you can access third party provider data sets through a single click.
• Has granular data change tracking history down to attribute point-in-time level comparison for audit and compliance.
• Handles complex connections, hierarchies and relationships between multiple domains using graph technology.
• Forms a foundation to instantly deploy easy-to-use enterprise data-driven applications to front line business users.