Looker vs Microsoft Power BI comparison

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2,193 views|1,766 comparisons
80% willing to recommend
Microsoft Logo
34,187 views|29,049 comparisons
92% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Looker and Microsoft Power BI based on real PeerSpot user reviews.

Find out what your peers are saying about Tableau, Qlik, MicroStrategy and others in Embedded BI.
To learn more, read our detailed Embedded BI Report (Updated: March 2024).
768,886 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"From a developer's perspective, the way the functionality's being handled is great.""We can centralize all our data models.""The product is easy to use.""It's quite effortless to navigate through various applications and review their updated data in real-time.""I would rate the stability a ten out of ten. I didn't face any issues with stability.""The stability of Looker has been good since I have been using it. However, it depends on what components are being used.""Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture.""It is a pretty stable solution because it is a cloud-based product."

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"The way data is presented is very valuable. The amount of information that we can get at a glance is also valuable. You can then drill-down and see data from many different angles in the same chart by selecting certain things. Based on the selection, everything changes automatically. If we have four parameters in a particular item, when you select a parameter, the remaining charts on that page automatically change for that particular parameter.""The solution is stable.""We have found the solution to be stable.""It's similar to Excel, but it's much more powerful than Excel.""I like how the Query Editor lets me manipulate the data, and the available visuals are good. You can do everything using the UI.""You don't need much support with Microsoft Power BI because it has such a large base of users who can answer your questions on their forums. There are also many video tutorials and webinars available online that offer solutions to whatever problems you may have.""There is a feature in Microsoft BI that allows JSON data to SQL on the dashboards effectively and quickly.""I like data modeling. You can connect with your database, which is quite useful for me. It is a good tool if you have a large amount of data and you want to gather different data and interconnect it. The Power Query functionality is quite an interesting feature. If you have a query in Excel, you can also copy your query and run it in Power BI. Its dashboard is also very nice and not complicated. You don't need to be a developer to be able to use it. I am not an IT guy, and it is quite easy to use for somebody who is not an IT person."

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Cons
"It needs to be more user-friendly.""Integrations with other BI tools could be better.""The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud.""Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms.""The visualization capability of the product is limited.""The integration with different databases must be improved.""Stability needs improvement.""The product does not have documented material."

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"I would like to see better, undisturbed stability without any interruptions.""It seems that the solution could use more analytics to help users draw more contextual business insights. Right now, you need other solutions for that.""Its setup and support should be improved. We would like to see more material for developers that provides clear explanations about how we can do data mining by using Microsoft BI. It would also be good if we can connect a feature to other customized machine learning solutions.""The data source definition is all over the place.""I would like Microsoft to include some inbuilt machine learning so that it becomes point-and-click, rather than us developing models out of API and BI connecting to that and getting the results. That process gets in the way of continuity.""When you go to the cloud, its licensing is not intuitive. It is a little bit complex. When you have to purchase a new license, it is difficult to understand on their website what exactly you need to pay and how you can group. It is something that is applicable to all Microsoft products. They're not always so simple and clear when it comes to licensing. Their support can also be better in terms of explaining how they resolved an issue and what steps they took to resolve it. They are able to resolve the issue, but they can be better at explaining the approach they took to resolve the issue. It could have something in the direction of machine learning. It can have some kind of integration with machine learning where you can ask for some reports with natural language.""Microsoft BI lacks integration capabilities, so it needs to consider increasing its integration capabilities.""Its price could be better. Its licensing cost is very high."

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Pricing and Cost Advice
  • "Looker is expensive and could be made better by reducing it."
  • "It's not cheap, but it's not expensive for big companies."
  • "The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
  • "It is cheap."
  • "I do not have to make any payments to use the solution."
  • More Looker Pricing and Cost Advice →

  • "There is room for at least 45% discount as compared to the initial price."
  • "MS BI comes with all the tools and it is, to the best of my knowledge, the most affordable solution."
  • "All in all, for the price, this is an excellent tool for helping your organization turn mounds of data into useful insights."
  • "I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."
  • "Remove the cost of a licence to show a dashboard within SharePoint. Why should readers of a dashboard have to pay to view? ​"
  • "Make it low in cost. It is a no-brainer!"
  • "Globally, we evaluated a number of products, including Salesforce's product, Microsoft won on the ground of simple functionally and cost."
  • "Paid for itself in the first month."
  • More Microsoft Power BI Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:With Looker, I have experienced benefits in terms of usability and shareability.
    Top Answer:I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it to… more »
    Top Answer:The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it… more »
    Top Answer:There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows:  1) If you have legacies of SAP, Oracle  - look for SAP… more »
    Top Answer:Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance… more »
    Top Answer:Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle… more »
    Ranking
    5th
    out of 31 in Embedded BI
    Views
    2,193
    Comparisons
    1,766
    Reviews
    10
    Average Words per Review
    634
    Rating
    7.7
    Views
    34,187
    Comparisons
    29,049
    Reviews
    23
    Average Words per Review
    553
    Rating
    7.9
    Comparisons
    Amazon QuickSight logo
    Compared 23% of the time.
    Tableau logo
    Compared 17% of the time.
    Google Data Studio logo
    Compared 10% of the time.
    Databricks logo
    Compared 7% of the time.
    IBM Cognos logo
    Compared 4% of the time.
    Also Known As
    SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
    Learn More
    Overview

    Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time. 

    With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations. 

    The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

    Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

    Sample Customers
    Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
    Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm17%
    Retailer8%
    Recruiting/Hr Firm8%
    VISITORS READING REVIEWS
    Educational Organization33%
    Computer Software Company11%
    Financial Services Firm10%
    Manufacturing Company7%
    REVIEWERS
    Financial Services Firm15%
    Manufacturing Company13%
    Computer Software Company11%
    Energy/Utilities Company9%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm8%
    Computer Software Company8%
    Government5%
    Company Size
    REVIEWERS
    Small Business26%
    Midsize Enterprise42%
    Large Enterprise32%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise39%
    Large Enterprise46%
    REVIEWERS
    Small Business39%
    Midsize Enterprise16%
    Large Enterprise45%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise41%
    Large Enterprise45%
    Buyer's Guide
    Embedded BI
    March 2024
    Find out what your peers are saying about Tableau, Qlik, MicroStrategy and others in Embedded BI. Updated: March 2024.
    768,886 professionals have used our research since 2012.

    Looker is ranked 5th in Embedded BI with 19 reviews while Microsoft Power BI is ranked 1st in BI (Business Intelligence) Tools with 297 reviews. Looker is rated 8.0, while Microsoft Power BI is rated 8.0. The top reviewer of Looker writes "The APIs are exposed at every level, so it's highly modular". On the other hand, the top reviewer of Microsoft Power BI writes "A complete ecosystem with an builtin ETL tool, good integrations with python and R, and support of DAX and Power Query (M languages)". Looker is most compared with Amazon QuickSight, Tableau, Google Data Studio, Databricks and IBM Cognos, whereas Microsoft Power BI is most compared with Tableau, Amazon QuickSight, KNIME, Domo and Oracle OBIEE.

    We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.