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Nielsen DMP vs Oracle BlueKai comparison

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Nielsen Logo

Nielsen DMP

64 views|35 comparisons
Oracle Logo

Oracle BlueKai

281 views|171 comparisons
Ranking
10th
out of 25 in Data Management Platforms (DMP)
Views
64
Comparisons
35
Reviews
0
Average Words per Review
0
Rating
N/A
2nd
out of 25 in Data Management Platforms (DMP)
Views
281
Comparisons
171
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
Nielsen Data Management Platform
BlueKai
Learn More
Nielsen
Oracle
Overview

Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance.

BlueKai is the industry’s leading cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences.

Sample Customers
IPG Mediabrands, Cumulus, Sony Pictures Television, Chobani, Investing Channel Inc.
Team One, ESET, Morningstar

Nielsen DMP is ranked 10th in Data Management Platforms (DMP) while Oracle BlueKai is ranked 2nd in Data Management Platforms (DMP). Nielsen DMP is rated 0.0, while Oracle BlueKai is rated 0.0. On the other hand, Nielsen DMP is most compared with , whereas Oracle BlueKai is most compared with Adobe Audience Manager and Lotame DMP.

See our list of best Data Management Platforms (DMP) vendors.

We monitor all Data Management Platforms (DMP) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.