Proof Analytics Proof Business GPS vs Zeta Interactive comparison

Proof BusinessGPS™ guides and helps CMO’s and marketers to produce better results with fewer dollars. What sets Proof apart is the automation of regression analytics to calculate and visualize the strength of the relationships between marketing investments and business results. In short, allow marketers prove ROI. Proof BusinessGPS™ visualizes the historic route of your marketing effort and shows you the most optimal route to your new increased marketing performance. With Proof you shorten time to value. Time is money. Start your journey today. Calculate the strength of the relationships between marketing spend and results Identify the channels/tactics that maximize your sales Plan, Budget and Optimize your marketing mix Create “what-if” scenarios for alternative investments with actionable real-time insights Understand how time-lag affects your marketing tactics Empower all stakeholders to understand the impact of marketing See clearly how your chosen channels/tactics impact each other