Have A Question About Marketing Intelligence?

Our experts can help. 279,075 professionals have used our research on 6,309 solutions.

Have A Question About Marketing Intelligence?

Our experts can help. 279,075 professionals have used our research on 6,309 solutions.
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Average rating based on reviews
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Reviews
Total number of reviews on IT Central Station
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The total ranking of a product, represented by the bar length, is based on a weighted aggregate score. The score is calculated as follows: The product with the highest count in each area gets the highest available score. (20 points for Reviews; 16 points for Views, Comparisons, and Followers.) Every other product gets assigned points based on its total in proportion to the #1 product in that area. For example, if a product has 80% of the number of reviews compared to the product with the most reviews then the product's score for reviews would be 20% (weighting factor) * 80% = 16. For Average Rating, the maximum score is 32 points awarded linearly based on our rating scale of 1-10. If a product has fewer than ten reviews, the point contribution for Average Rating is reduced (one-third reduction in points for products with 5-9 reviews; two-thirds reduction for products with fewer than five reviews). Reviews that are more than 24 months old, as well as those written by resellers, are completely excluded from the ranking algorithm.
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Most Reviews
Within the last 24 months
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By IT Central Station users
Most Compared
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Marketing Intelligence Reviews

Read top reviews of Marketing Intelligence solutions from the IT Central Station community:
Your trust is our top concern, so companies can't alter or remove reviews.
Real User
Founder at a tech consulting company with 11-50 employees
Dec 10 2016

What do you think of Apteco FastStats?

Section 1 FastStats System Overview  Apteco’s FastStats http://www.apteco.com/ is a suite of marketing data analysis and campaign automation software.  It is in use in UK, Europe, North America & Australia and has over 400+ systems and 3500 end users in all the major verticals.  The platform has developed since 1987, so is a mature product.  Apteco are a fantastically responsive vendor to user requests, support and understanding what end users need.  Apteco produce quarterly software releases with new features, and hold an annual user conference usually based in London.  Adroit www.adroitinsight.com is a UK based reseller, with many years of experience with the Apteco technology.  The FastStats system provides rich...
Real User
DBA team leader at Israeli Lottery
Jun 07 2018

What is most valuable?

It's very easy to use it. It's very hard to configure, but it's very easy to use.

What needs improvement?

There is a little bit of a problem that we are concerned about, where there is a gap happening between the primary and the DRP - the product skips. We only found it when we move to the secondary site, the backup site. I would also like them to make it easier. The creation process is very long. There is a very long cookbook that we needed to build. It requires... more»

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