The initial setup is straightforward. It's quite easy to create databases, administrate databases, and set up a backup. It's quite easy to install and to manage. 

Deployment can take up to three hours if you are installing the full SQL server. Setting up just the database is a couple of minutes. I haven't set up a full backup, or any of that myself. I've set up backups to local disks, however, and that's quite easy to do.  

Setting up jobs, or maintenance jobs that are running statistics on variables, shrinking, translating locked files, etc., only take a few minutes to set up. A full configuration would take two hours maximum.

The initial setup is straightforward in comparison to other solutions that are complicated.