Google Data Studio vs Microsoft Power BI vs Tableau comparison

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Google Logo
1,733 views|1,887 comparisons
88% willing to recommend
Microsoft Logo
19,900 views|17,006 comparisons
92% willing to recommend
Tableau Logo
17,550 views|14,973 comparisons
89% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Google Data Studio, Microsoft Power BI, and Tableau based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting.
To learn more, read our detailed Reporting Report (Updated: April 2024).
768,740 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The solution is free so that is a good feature.""The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues.""The ability to integrate with a great variety of data sources.""This has improved our organization by allowing people to see their data and develop visualizations themselves.""The ability to design complex data models and equations.""I find it favorable regarding speed of development, ease of building, and flexibility.""I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts.""Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

More Google Data Studio Pros →

"SSRS and the Tabular server/Vertipaq engine/DAX are probably the two most valuable components.""The drag and drop facility to easily change the data correctly is the most valuable feature. I am happy to see visualizations. It's easier to talk about and make people understand what is going on.""The stability is good.""It is a little easier at buildings charts and graphs than Tableau.""I liked that Microsoft Power BI handles a large amount of data. I can handle hundreds of rows from Postgres in a few minutes. I also like how it detects the relationship between the tables without explicitly saying that. It just detects the relationship automatically. That made it easier to work with the data.""The reports are easy to create.""It's a straightforward setup.""What's most valuable in this tool is that it gives its users detailed error messages. It's a very stable data analytics tool, and it offers good scalability."

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"We frequently utilize visualizations using maps and different objects, all with rich coloring options. And tooltips are absolutely essential for us. Tooltips, like the pop-up descriptions when you hover over some object or graph. Those tooltips in Tableau are great features.""Tableau is easy to use and it has great predictive features.""One of the most valuable features of Tableau is that it's a visual analytics solution, not just a dashboarding solution. Compared to Power BI, which is a dashboarding solution, there are no limitations with Tableau. For example, when you add a chart or a map to Power BI, it has a 3,000-point limitation. When you try to track your whole vehicle on the map, you only see the first 3,000 rows on the map, and Power BI doesn't tell you which part of the data is shown on the map. But Tableau doesn't have any limitations, which means that you can see five million data points on a map. It starts the project by creating the visuals that directly converts to SQLs. In that way, all the components have no limitations. When we compared Tableau to Power BI, we also found Tableau to be more fancy. Fancy means you can create more visual graphics and more visual dashboards. With Power BI, this isn't so—it's just some tables and some simple charts together. Tableau is more for business users who want to analyze data. Tableau can directly connect the analytics systems, like R or Titan, and get the results in screen, so it's a good solution for analytics scientists. It has some predefined capabilities to understand the data.""Tableau has data relationships that can be applied to a data source which helps build out a directory which is helpful. Data blending has also been valuable to us.""The most important feature is the tool is very easy to use. This makes it simple to introduce it to CxOs. After a rapid demo, they are usual impressed by the results shown, because it has such a rare simplicity.""Tableau's visualization features let you present information insights quickly and practically. So it's something which I prefer with Tableau. In terms of reporting, I have to point out the sheer quality and function of the Tableau server, but the first impression is that it's a great visualization tool.""The solution has great features which nobody can beat, you can do a lot of customizations, such as use different dimensions and colorize them. Additionally, you can use the numeric values for the customization, which is an exceptional feature.""The best part about Tableau is the visualization."

More Tableau Pros →

Cons
"Other tools might be worth considering if you need more advanced features or support for a larger user base.""The tool should come up with data modeling layer features that are present in other products like Power BI.""Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful.""It's not yet a replacement for a complete BI tool.""There is a significant degree of sophistication required to compete with Tableau or Cognos.""There are issues with integration and I encountered limits and warnings, especially with my pivot table size.""When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements.""Panels are not as easy to use as other data extraction UIs."

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"There needs to be improved guidance and documentation for the initial setup of Power BI as it currently remains complex.""Drill-down in dashboards needs to improved. The capability only works in Power BI Desktop today. We need to have an alternative approach today.""I have to write scripts to query data for analyzing performance.""Its performance and stability can be improved. It takes time to load, and sometimes, it also breaks down for the whole region. Its usability could also be better, and it could also have more connections with different data sources.""The admin view could be improved by making it more simplified to manage a users' activity and other things.""Not having to login again after a mobile app upgrade. A simple login on mobile would be great.""Microsoft BI's visualization could be better. Though Power BI's visualization has steadily improved over the years, it's not on the level tools like Tableau and SAS or some of the more expensive products on the market.""The handling of the workspaces can be made more granular for user access rights. It can be managed a little bit better in terms of the connection to Active Directory so that we have more granular access rights. I am not sure if this is really possible or if we can solve it differently, but we need a lot of workspaces, and we are not sure how we can deal with it from the access rights perspective."

More Microsoft Power BI Cons →

"Areas for improvement would be visualization and augmented analytics. In the next release, I would like to see automated insights from the data added to the dashboard.""SAP BusinessObjects has some semantic layer designs that give the flexibility to do ad hoc reporting or dashboard designing. If that can be brought into Tableau, it would be great. We have the data in the database, but we should also be able to bring something between the database and the dashboard and do some semantic layer modeling for ad hoc reporting requirements.""The pricing is high. I'm using a student license, however, I know that even this license is very expensive. I've tried to have this product in our organization, however, it's quite expensive. We don't have the internal budget.""When there are millions of records, scaling up is quite difficult.""The solution could use more features in data analytics.""Could have more integrations with different platforms.""I would like Tableau to handle geospatial data better in terms of multiple layers and shapefiles.""In the next release, there should be more information describing each chart because users have a difficult time telling them apart. They should also include the animations/videos, similar to Power BI."

More Tableau Cons →

Pricing and Cost Advice
  • "The tool is free."
  • "The solution is free but the Google Looker is expensive."
  • "The cost is quite affordable based on feature analysis."
  • More Google Data Studio Pricing and Cost Advice →

  • "There is room for at least 45% discount as compared to the initial price."
  • "MS BI comes with all the tools and it is, to the best of my knowledge, the most affordable solution."
  • "All in all, for the price, this is an excellent tool for helping your organization turn mounds of data into useful insights."
  • "I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."
  • "Remove the cost of a licence to show a dashboard within SharePoint. Why should readers of a dashboard have to pay to view? ​"
  • "Make it low in cost. It is a no-brainer!"
  • "Globally, we evaluated a number of products, including Salesforce's product, Microsoft won on the ground of simple functionally and cost."
  • "Paid for itself in the first month."
  • More Microsoft Power BI Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:I find it favorable regarding speed of development, ease of building, and flexibility.
    Top Answer:The potential challenge, especially when considering a larger user base, is that the expenses can significantly add up… more »
    Top Answer:By integrating Data Studio into our services, we not only provide added value to our existing customers but also ensure… more »
    Top Answer:There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would… more »
    Top Answer:Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize… more »
    Top Answer:Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are… more »
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use… more »
    Ranking
    14th
    out of 50 in Reporting
    Views
    1,733
    Comparisons
    1,887
    Reviews
    4
    Average Words per Review
    370
    Rating
    7.5
    1st
    out of 50 in Reporting
    Views
    19,900
    Comparisons
    17,006
    Reviews
    23
    Average Words per Review
    553
    Rating
    7.9
    2nd
    out of 50 in Reporting
    Views
    17,550
    Comparisons
    14,973
    Reviews
    14
    Average Words per Review
    534
    Rating
    8.5
    Comparisons
    Also Known As
    Data Studio
    SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.

    Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    Genesys, Shueisha
    Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company16%
    Manufacturing Company11%
    Financial Services Firm10%
    Educational Organization7%
    REVIEWERS
    Financial Services Firm15%
    Manufacturing Company13%
    Computer Software Company11%
    Energy/Utilities Company9%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm8%
    Computer Software Company8%
    Government5%
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    Healthcare Company7%
    University7%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise25%
    Large Enterprise38%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise15%
    Large Enterprise62%
    REVIEWERS
    Small Business39%
    Midsize Enterprise16%
    Large Enterprise45%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise41%
    Large Enterprise45%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise39%
    Large Enterprise47%
    Buyer's Guide
    Reporting
    April 2024
    Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting. Updated: April 2024.
    768,740 professionals have used our research since 2012.