IBM Cognos vs Microsoft Power BI vs Qlik Sense comparison

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IBM Logo
9,140 views|5,304 comparisons
91% willing to recommend
Microsoft Logo
33,848 views|28,652 comparisons
92% willing to recommend
Qlik Logo
5,426 views|3,310 comparisons
96% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between IBM Cognos, Microsoft Power BI, and Qlik Sense based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Tableau, Oracle and others in BI (Business Intelligence) Tools.
To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: April 2024).
769,789 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"If they want dashboarding, storytelling, and analyzing why KPIs are met or not, then Cognos is a better candidate than Qlik Sense.""We use IBM Cognos for enterprise analytics and reporting.""The most valuable feature of IBM Cognos is security. The solution has updated features that other competitors' solutions come out with long after IBM Cognos has had them.""The dashboarding offered by this solution is very valuable to us.""Stability-wise, I rate the solution a ten out of ten.""The Report Studio that is aimed at professional report writers.""Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users.""The solution's initial setup process is easy."

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"The most valuable feature would be the abundance of connectors. It is also easy to use.""The solution overall is very useful. The reports that are generated and the reporting functionality management are beneficial.""They find Power BI's data pull mechanism to be sufficient and cost-effective, especially considering the stability it provides. In comparison with other solutions, Power BI stands out as a fantastic choice. Therefore, I would definitely recommend sticking with the Pro license.""With Power BI, you're able to store your data within spreadsheets and SharePoints, and then have Power BI pull the data out and report on it. So we actually saved a ton of money not needing to load the data into databases, which is a big prerequisite for many other reporting tools.""The visualization part and its inclusion in a cloud-based application are valuable features.""The reports are easy to create.""It is very well integrated with other Microsoft products, including PowerApps and Excel, as well as Access, so it fits well into our workflow.""Its ease of use is most valuable."

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"Qlik Sense makes it very easy to build interactive presentations for meetings.""The associative searching and filtering capability is a unique feature among other BI tools, and one does not need to deeply understand the underlying data.""Qlik Sense has a modern look and feel and a very intuitive UI, so non-technical users find it very user friendly.""The product responds fast for data analysis.""The product has many great features like easy and fast implementation, flexible data loading, and in-memory processing, but the Set Analysis is what I think is the most valuable. It makes the product very powerful.""Qlik has made life easier by visualising data.""It has improved our organization by providing data to decision-makers in a safe visual environment.""Qlik has a powerful load script that uses an enhanced SQL language which is excellent for loading and transforming the data."

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Cons
"The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help.""Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't.""There are many problems with the product's stability part, making it an area where improvements are required.""It would be good if the solution had conditional formatting.""I would like to see is more easy building, movement in the reports, and dashboard functionality within reporting. Overall more simple elements within reports. If the elements are simple then you don't have to render a full page, but you can move separate parts in the page.""It would be nice to offer free online training on the tool for end-users.""The high cost of a license makes it hard to scale up on a budget.""The performance is a bottleneck and something that can be improved."

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"I would like to see some AI incorporated into this solution in the future.""They asked you to pay if you want to synchronize more than eight times, you would have to go to a Power BI enterprise license, which is much more costly.""They can improve the user interface a little bit to make it more user-friendly. When creating a dashboard, it is not very user-friendly. You have to click on a certain style and use your keyboard keys to move it. You cannot drag and drop it.""The solution could improve the extraction and transformation of data. For example, you transform the data and then send it to Microsoft BI without having to use your own API. We are only providing the API to Power BI, and then Power BI is doing the job.""Things can slow down if you create too many pages.""The performance of Microsoft BI could improve for large datasets and it would be beneficial to have more visualization features.""Power BI shows reports on actual data, not metadata.""It is easy enough. I don't see any real substantial improvements that are needed. It is great as it is, but its interface could be a bit modern."

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"The security rules should be made easier to use.""We want the next version of this solution to be cloud-based so that each user can access it from anywhere in the world with their phone, tablet, or computer without a VPN connection.""I'd like to see more end-user-friendly UI designs.""The on-demand report generation button in Qlik Sense currently doesn't work if NPrinting requires Okta verification, which our company uses.""The navigation is quite clunky and outdated.""We have faced some issues with NPrinting, so I feel there is some improvement needed such that it would allow the use of variables and calculative fields from Qlik.""Possibly offering some more basic, simpler templates.""What needs improvement in Qlik Sense is the support. It could be faster. My organization had already talked to Qlik management and has escalated multiple times, so management is looking into the support."

More Qlik Sense Cons →

Pricing and Cost Advice
  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

  • "There is room for at least 45% discount as compared to the initial price."
  • "MS BI comes with all the tools and it is, to the best of my knowledge, the most affordable solution."
  • "All in all, for the price, this is an excellent tool for helping your organization turn mounds of data into useful insights."
  • "I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."
  • "Remove the cost of a licence to show a dashboard within SharePoint. Why should readers of a dashboard have to pay to view? ​"
  • "Make it low in cost. It is a no-brainer!"
  • "Globally, we evaluated a number of products, including Salesforce's product, Microsoft won on the ground of simple functionally and cost."
  • "Paid for itself in the first month."
  • More Microsoft Power BI Pricing and Cost Advice →

  • "The solution is worth it."
  • "Understand the break over price point for switching to the Enterprise license."
  • "Licensing could be cheaper."
  • "Licensing: Review the named model and move towards a usage model (e.g., cores, memory, computers, API calls, etc.)."
  • "The cost is not bad considering the flexibility and support you receive from Qlik. I believe it is worth the cost."
  • "Start small with tokens. You can always buy more."
  • "Currently, our ROI is clear and concise decision-making. This timely addition will easily add $15 million to our bottom line in 2017."
  • "You will spend more time on educating your staff than licensing the product."
  • More Qlik Sense Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik… more »
    Top Answer:We use the account statement report. When you use an account in HSBC, you receive various types of accounts, such as the… more »
    Top Answer:Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as… more »
    Top Answer:There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would… more »
    Top Answer:Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize… more »
    Top Answer:Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are… more »
    Top Answer:The most valuable features of Qlik Sense are its speed and seamless development of web technologies.
    Top Answer:Qlik Sense is pricier than other BI tools, with various licensing models, including potentially expensive token-based… more »
    Top Answer:I would like to see improvements in the Qlik Sense SaaS version, particularly in the front-end capabilities. Currently… more »
    Ranking
    Views
    9,140
    Comparisons
    5,304
    Reviews
    13
    Average Words per Review
    449
    Rating
    8.2
    Views
    33,848
    Comparisons
    28,652
    Reviews
    27
    Average Words per Review
    619
    Rating
    7.9
    2nd
    out of 71 in Data Visualization
    Views
    5,426
    Comparisons
    3,310
    Reviews
    22
    Average Words per Review
    567
    Rating
    8.6
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
    QlikSense
    Learn More
    Overview

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

    Qlik Sense is a visual analytics and business intelligence (BI) platform that gives users full control over their system’s data. From this platform they can control every aspect of their system data. It maximizes an organization’s ability to make decisions driven by their data.

    Benefits of Qlik Sense

    Some of the benefits of using Qlik Sense include:

    • Easily manipulate data: Qlik Sense allows users to easily combine and otherwise manipulate their system’s data. It allows them to create interactive visual representations of your datasets. The many different ways that the data can be represented offer many potential options for how to analyze the data. These choices enable users to easily gain critical insights.
    • Easily automate alerts and routine actions: Qlik Sense enables users to keep a close eye on their data. Automatic alerts that will notify them if their data changes in any way. Users don’t need expert knowledge of coding to create automated data-driven events. Users of all experience levels can take advantage of this benefit. Qlik Sense enables routine actions to be automated when necessary data insights will spur the system to take action. This combination of analytics and other tools empower users to take charge of their data.
    • Customize reporting: Users can set Qlik Sense to generate custom reports. These reports can also be customized to be shared by way of one of several methods, allowing users to control who sees their data and what they see.

    Reviews from Real Users

    Qlik Sense stands out among its competitors for a number of reasons. Two major ones are its associative analytics technology and its remote access capability. Qlik Sense employs an associative analytics engine that gives users the ability to take their data analytics to the next level. Users can create visual connections between different datasets spread across their network, creating deep insights that enable users to gain a full understanding of their data. This engine is easily scaled up to allow a large number of users to benefit from the deep insights that it provides. Users can access Qlik Sense from anywhere in the world. Qlik Sense has an online portal that can be used consistently from anywhere at all. Having the ability to remotely analyze data gives users flexibility when it comes to choosing how to deploy their manpower.

    Jarno L., the managing director of B2IT, writes, “The associative technology features are the solution's most valuable aspects. Qlik was the first company to implement an in-memory associative analytics engine. This basically means that all data is loaded into memory, but it also means that instead of joining data together, the data is associated together. From the front end, from the user interface point of view, data can be joined or included or excluded on the fly. It can be drilled down and drilled through and users can slice and dice it and that type of thing can be done from anywhere in the data to any other place in the data. It doesn't have to be predefined. It doesn't have to have hierarchies or anything like that.”

    Tami S., the senior business intelligence analyst at the La Jolla Group, writes, “With the changing business landscape, it is nice to access Qlik Sense through an external website. As an organization when we use QlikView Desktop, we need to connect to our internal network. We can access QlikView through the QlikView access point but the website has a little different look and feel than the desktop application. We appreciate that Qlik Sense is browser-based and the user experience is the same whether at home, in the office or on a boat. As long as the user has internet access, performance is the same.”

    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
    Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
    Top Industries
    REVIEWERS
    Financial Services Firm14%
    Computer Software Company11%
    Insurance Company8%
    Healthcare Company8%
    VISITORS READING REVIEWS
    Educational Organization58%
    Financial Services Firm7%
    Computer Software Company5%
    Government5%
    REVIEWERS
    Financial Services Firm15%
    Manufacturing Company13%
    Computer Software Company11%
    Energy/Utilities Company9%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm8%
    Computer Software Company8%
    Government5%
    REVIEWERS
    Financial Services Firm18%
    Manufacturing Company10%
    Retailer10%
    Healthcare Company10%
    VISITORS READING REVIEWS
    Educational Organization50%
    Financial Services Firm10%
    Computer Software Company6%
    Manufacturing Company5%
    Company Size
    REVIEWERS
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise61%
    Large Enterprise31%
    REVIEWERS
    Small Business39%
    Midsize Enterprise16%
    Large Enterprise45%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise42%
    Large Enterprise45%
    REVIEWERS
    Small Business20%
    Midsize Enterprise26%
    Large Enterprise54%
    VISITORS READING REVIEWS
    Small Business9%
    Midsize Enterprise54%
    Large Enterprise36%
    Buyer's Guide
    BI (Business Intelligence) Tools
    April 2024
    Find out what your peers are saying about Microsoft, Tableau, Oracle and others in BI (Business Intelligence) Tools. Updated: April 2024.
    769,789 professionals have used our research since 2012.