IBM Cognos vs. Tableau

IBM Cognos is ranked 6th in Business Intelligence Tools with 41 reviews vs Tableau which is ranked 1st in Business Intelligence Tools with 54 reviews. The top reviewer of IBM Cognos writes "We can distribute interactive reports. Simple tweaks to some of the tools would increase productivity and development. ". The top reviewer of Tableau writes "The visualizations bring out patterns buried under a mountain of data. The tool offers unparalleled flexibility in terms of the types of visualisation that one can create". IBM Cognos is most compared with Tableau, Microsoft BI and Oracle OBIEE. Tableau is most compared with Microsoft BI, SAS Visual Analytics and Oracle OBIEE. See our IBM Cognos vs. Tableau report.
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Quotes From Members Comparing IBM Cognos vs. Tableau

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
Pros
For planning, forecasting, in-boxing, modeling in general and for predicting numbers and doing work analysis, they are excellent.A positive feature is Report Studio, where we create beautiful, complex reports.The most valuable feature is developing reports from different data sources, making it a reliable data source.It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information.Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive.Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc.Integration with Office can enable the 'download' mode of storytelling.​Mapbox integration for geospatial analytics down to longitude/latitude layers.

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It allows us to basically understand and evaluate our numbers in an expedient manner.It is a stable solution.Visualization attributes: Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive.It most valuable feature is its ease of developing visualizations, not just charts and graphs.It is a very stable product. It doesn't break.​Data is easily understood at all levels of the company.Business insights are shared across various departments.Its ease of use and ability to convert drag and drop gestures into queries.

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Cons
The charts and graphics are weak.We need more predictive analytical functions, not only diagnostic or decryptic analytics.One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map.I think the GIS pieces maybe not as good as we would like.Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool.Extending dynamic cubes aggregate awareness with calculated measures.One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics.Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't.

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I would like to be able to set the parameters in a more specific manner.Small multiples (a.k.a. Trellis charts) are possible only through very hacky means. Update: Still remains a challenge.Improvements in schema security and row/column security need to be made.We would like a report model, because currently there is no schema that we can create in the tool.​Conditional formatting could be an interesting feature to provide to final users.The data preparation/blending options are very basic. They could be improved.Tableau is a company that does not respect partners.I would like them to include the Italian language, as I can see there are other foreign language in the product.

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Pricing and Cost Advice
IBM Cognos offers competitive pricing similar to other BI vendors in the market.The pricing and licensing policies are comparatively cheaper than other products in the market .There is need to assess the purchase license accordingly so as to avoid audit penalties.

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We always consider pricing when considering a new solution. We are a non-profit and price is a huge concern.Tableau is an expensive solution, though it comes with its advantages.Tableau's licensing is pretty straightforward and simple.ROI is very high, but it requires a data preparation/blending tool.The price could be higher for the quality of software, so they revised the pricing in this version, and I agree with the price for top version. The top version costs about $70 per month, and the price is cheap for the quality.I like the payment model. For the people who need to create, they buy their licenses. Everyone else can use the free Tableau Viewer. This is much better than some of the competitor products, which require full licences for everything.The cost is high.Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive.

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Ranking
Views
35,836
Comparisons
11,067
Reviews
42
Followers
568
Avg. Rating
8.1
Views
144,290
Comparisons
70,602
Reviews
54
Followers
2,399
Avg. Rating
8.3
Unranked
In Business Intelligence Tools
Top Comparisons
Compared 25% of the time.
Compared 17% of the time.
Compared 8% of the time.
See more IBM Cognos competitors »
Compared 10% of the time.
Compared 9% of the time.
Compared 8% of the time.
See more Tableau competitors »
Compared 29% of the time.
Also Known As
Cognos, Cognos AnalyticsTableau Desktop, Tableau Server, Tableau Online
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IBM
Tableau
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Overview

Cognos Software is IBM's Business Intelligence and Performance Management solution, offering BI, strategy management, financial performance, and data analytics applications. Cognos caters to all levels in an organization with products designed for individuals, workgroups, departments, mid-size companies, and big enterprises.

Tableau is an enterprise analytics platform that enables your organization to explore trusted data in a secure and scalable environment. It gives people access to intuitive visual analytics, interactive dashboards, and limitless ad-hoc analyses that reveal hidden opportunities and eureka moments alike. Get the security, governance, and management you require to confidently integrate Tableau into your business—on-premises or in the cloud—and deliver the power of true self-service analytics at scale.

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Sample Customers
More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
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Top Industries
REVIEWERS
University
11%
Healthcare Company
9%
Software R&D Company
9%
Pharma/Biotech Company
7%
VISITORS READING REVIEWS
Financial Services Firm
30%
Energy/Utilities Company
6%
Manufacturing Company
5%
University
5%
REVIEWERS
Financial Services Firm
16%
Healthcare Company
9%
University
9%
Manufacturing Company
8%
VISITORS READING REVIEWS
Financial Services Firm
19%
Healthcare Company
8%
Manufacturing Company
6%
Comms Service Provider
6%
No Data Available
Company Size
REVIEWERS
Small Business
27%
Midsize Enterprise
20%
Large Enterprise
53%
VISITORS READING REVIEWS
Small Business
14%
Midsize Enterprise
20%
Large Enterprise
66%
REVIEWERS
Small Business
24%
Midsize Enterprise
20%
Large Enterprise
56%
VISITORS READING REVIEWS
Small Business
17%
Midsize Enterprise
24%
Large Enterprise
59%
No Data Available
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