Compare IBM Cognos vs. Tableau

IBM Cognos is ranked 10th in Business Intelligence (BI) Tools with 12 reviews while Tableau is ranked 1st in Business Intelligence (BI) Tools with 28 reviews. IBM Cognos is rated 8.0, while Tableau is rated 8.6. The top reviewer of IBM Cognos writes "Flexibility: It offers a variety of technical solutions to better satisfy each customer’s needs and scenarios". On the other hand, the top reviewer of Tableau writes "The visualizations bring out patterns buried under a mountain of data. The tool offers unparalleled flexibility in terms of the types of visualisation that one can create". IBM Cognos is most compared with Tableau, Microsoft BI and Oracle OBIEE, whereas Tableau is most compared with Qlik Sense, SAS Visual Analytics and Oracle OBIEE. See our IBM Cognos vs. Tableau report.
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IBM Cognos Logo
16,469 views|12,485 comparisons
Tableau Logo
78,107 views|64,734 comparisons
Most Helpful Review
Find out what your peers are saying about IBM Cognos vs. Tableau and other solutions. Updated: September 2019.
366,090 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
The most valuable features are Report Development (Functionality) and Information Distribution (Flexibility).For planning, forecasting, in-boxing, modeling in general and for predicting numbers and doing work analysis, they are excellent.A positive feature is Report Studio, where we create beautiful, complex reports.The most valuable feature is developing reports from different data sources, making it a reliable data source.It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information.Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive.Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc.Integration with Office can enable the 'download' mode of storytelling.​

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This solution has transformed us from an Excel reporting environment to one of visual exploration.The most valuable features are data discovery and fine visualizations.​Data is easily understood at all levels of the company.Business insights are shared across various departments.Its ease of use and ability to convert drag and drop gestures into queries.The ability to create complex calculations.​Its ease of use and ability to convert drag and drop gestures into queries.Tableau's support could improve.

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Cons
This product could use improvement in terms of usability for those with less technical know how.The charts and graphics are weak.We need more predictive analytical functions, not only diagnostic or decryptic analytics.One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map.I think the GIS pieces maybe not as good as we would like.Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool.Extending dynamic cubes aggregate awareness with calculated measures.One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics.

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I would like Tableau to handle geospatial data better in terms of multiple layers and shapefiles.The SQL programming functionality needs to be improved.​Conditional formatting could be an interesting feature to provide to final users.The data preparation/blending options are very basic. They could be improved.Tableau is a company that does not respect partners.Licensing and pricing options could be made better so that more users would be able to use it.The performance could be better.Improvements can be made in template support. The workbook file structure is really hard to version control. If there was some sort of version control support offered particularly for workbooks, that would help big time.

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Pricing and Cost Advice
IBM Cognos offers competitive pricing similar to other BI vendors in the market.The pricing and licensing policies are comparatively cheaper than other products in the market .

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Be careful with the Tableau Viewer's licenses, and stay with the right number of users.Tableau's licensing is pretty straightforward and simple.ROI is very high, but it requires a data preparation/blending tool.The initial cost that is set according to CPU cores is expensive.We always consider pricing when considering a new solution. We are a non-profit and price is a huge concern.Tableau is an expensive solution, though it comes with its advantages.The price could be higher for the quality of software, so they revised the pricing in this version, and I agree with the price for top version. The top version costs about $70 per month, and the price is cheap for the quality.I like the payment model. For the people who need to create, they buy their licenses. Everyone else can use the free Tableau Viewer. This is much better than some of the competitor products, which require full licences for everything.

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Ranking
Views
16,469
Comparisons
12,485
Reviews
14
Average Words per Review
362
Avg. Rating
8.0
Views
78,107
Comparisons
64,734
Reviews
28
Average Words per Review
396
Avg. Rating
8.5
Top Comparisons
Compared 24% of the time.
Compared 19% of the time.
Compared 8% of the time.
Compared 8% of the time.
Compared 7% of the time.
Compared 7% of the time.
Also Known As
Cognos, Cognos AnalyticsTableau Desktop, Tableau Server, Tableau Online
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IBM
Tableau
Overview

Cognos Software is IBM's Business Intelligence and Performance Management solution, offering BI, strategy management, financial performance, and data analytics applications. Cognos caters to all levels in an organization with products designed for individuals, workgroups, departments, mid-size companies, and big enterprises.

Tableau helps people and organizations become more data-driven as the trusted leader in analytics.

The Tableau platform provides the breadth and depth of capabilities to serve the needs of even the largest global enterprises in a seamless, integrated experience. Tableau is designed to fit, not dictate your data strategy, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements.

People love using Tableau because it is both powerful and intuitive—and offers a fundamentally different user experience by empowering people of all skill levels to explore and analyze data using visuals and natural language. Tableau has become the standard language of analytics for modern business users and continues to lead the industry with the most passionate and engaged user community in analytics, a customer base with millions of users at more than 80,000 organizations, and a deep commitment to customer-focused innovation

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Sample Customers
More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Top Industries
REVIEWERS
University11%
Healthcare Company9%
Software R&D Company9%
Financial Services Firm9%
VISITORS READING REVIEWS
Financial Services Firm15%
Software R&D Company14%
Manufacturing Company10%
Pharma/Biotech Company10%
REVIEWERS
Financial Services Firm14%
University9%
Healthcare Company8%
Manufacturing Company8%
VISITORS READING REVIEWS
Financial Services Firm17%
Software R&D Company11%
Healthcare Company9%
Comms Service Provider7%
Company Size
REVIEWERS
Small Business27%
Midsize Enterprise19%
Large Enterprise54%
VISITORS READING REVIEWS
Small Business27%
Midsize Enterprise6%
Large Enterprise67%
REVIEWERS
Small Business25%
Midsize Enterprise21%
Large Enterprise54%
VISITORS READING REVIEWS
Small Business28%
Midsize Enterprise8%
Large Enterprise64%
Find out what your peers are saying about IBM Cognos vs. Tableau and other solutions. Updated: September 2019.
366,090 professionals have used our research since 2012.
We monitor all Business Intelligence (BI) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
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