Compare IBM Cognos vs. Tableau

IBM Cognos is ranked 13th in Business Intelligence (BI) Tools with 9 reviews while Tableau is ranked 1st in Business Intelligence (BI) Tools with 26 reviews. IBM Cognos is rated 7.8, while Tableau is rated 8.4. The top reviewer of IBM Cognos writes "Allows us to develop reports from different data sources, increasing reliability of the data". On the other hand, the top reviewer of Tableau writes "The visualizations bring out patterns buried under a mountain of data. The tool offers unparalleled flexibility in terms of the types of visualisation that one can create". IBM Cognos is most compared with Tableau, Microsoft BI and Qlik Sense, whereas Tableau is most compared with SAS Visual Analytics, Qlik Sense and Oracle OBIEE. See our IBM Cognos vs. Tableau report.
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IBM Cognos Logo
17,431 views|13,303 comparisons
Tableau Logo
70,902 views|59,002 comparisons
Most Helpful Review
Find out what your peers are saying about IBM Cognos vs. Tableau and other solutions. Updated: January 2020.
399,757 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
The most valuable features are Report Development (Functionality) and Information Distribution (Flexibility).For planning, forecasting, in-boxing, modeling in general and for predicting numbers and doing work analysis, they are excellent.A positive feature is Report Studio, where we create beautiful, complex reports.The most valuable feature is developing reports from different data sources, making it a reliable data source.It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information.Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive.Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc.Integration with Office can enable the 'download' mode of storytelling.​

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​Data is easily understood at all levels of the company.Business insights are shared across various departments.Its ease of use and ability to convert drag and drop gestures into queries.The ability to create complex calculations.​Its ease of use and ability to convert drag and drop gestures into queries.Tableau's support could improve.Partner support is very good.This solution has improved insights into quantitative data.

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Cons
This product could use improvement in terms of usability for those with less technical know how.The charts and graphics are weak.We need more predictive analytical functions, not only diagnostic or decryptic analytics.One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map.I think the GIS pieces maybe not as good as we would like.Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool.Extending dynamic cubes aggregate awareness with calculated measures.

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​Conditional formatting could be an interesting feature to provide to final users.The data preparation/blending options are very basic. They could be improved.Tableau is a company that does not respect partners.Reports should be downloadable as PDF files.I would like Tableau to handle geospatial data better in terms of multiple layers and shapefiles.The SQL programming functionality needs to be improved.Licensing and pricing options could be made better so that more users would be able to use it.The performance could be better.

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Pricing and Cost Advice
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Tableau's licensing is pretty straightforward and simple.ROI is very high, but it requires a data preparation/blending tool.The cost of the solution should be improved.Be careful with the Tableau Viewer's licenses, and stay with the right number of users.The initial cost that is set according to CPU cores is expensive.We always consider pricing when considering a new solution. We are a non-profit and price is a huge concern.Tableau is an expensive solution, though it comes with its advantages.The price could be higher for the quality of software, so they revised the pricing in this version, and I agree with the price for top version. The top version costs about $70 per month, and the price is cheap for the quality.

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Ranking
Views
17,431
Comparisons
13,303
Reviews
9
Average Words per Review
276
Avg. Rating
7.9
Views
70,902
Comparisons
59,002
Reviews
27
Average Words per Review
405
Avg. Rating
8.4
Top Comparisons
Compared 23% of the time.
Compared 18% of the time.
Compared 7% of the time.
Compared 9% of the time.
Compared 7% of the time.
Compared 7% of the time.
Also Known As
Cognos, Cognos AnalyticsTableau Desktop, Tableau Server, Tableau Online
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IBM
Tableau
Overview

Cognos Software is IBM's Business Intelligence and Performance Management solution, offering BI, strategy management, financial performance, and data analytics applications. Cognos caters to all levels in an organization with products designed for individuals, workgroups, departments, mid-size companies, and big enterprises.

Tableau helps people and organizations become more data-driven as the trusted leader in analytics.

The Tableau platform provides the breadth and depth of capabilities to serve the needs of even the largest global enterprises in a seamless, integrated experience. Tableau is designed to fit, not dictate your data strategy, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements.

People love using Tableau because it is both powerful and intuitive—and offers a fundamentally different user experience by empowering people of all skill levels to explore and analyze data using visuals and natural language. Tableau has become the standard language of analytics for modern business users and continues to lead the industry with the most passionate and engaged user community in analytics, a customer base with millions of users at more than 80,000 organizations, and a deep commitment to customer-focused innovation

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Sample Customers
More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Top Industries
REVIEWERS
University11%
Healthcare Company9%
Software R&D Company9%
Financial Services Firm9%
VISITORS READING REVIEWS
Software R&D Company26%
Financial Services Firm11%
Government9%
Insurance Company8%
REVIEWERS
Financial Services Firm14%
University9%
Healthcare Company8%
Manufacturing Company8%
VISITORS READING REVIEWS
Software R&D Company22%
Comms Service Provider11%
Financial Services Firm10%
Media Company8%
Company Size
REVIEWERS
Small Business27%
Midsize Enterprise19%
Large Enterprise54%
VISITORS READING REVIEWS
Small Business9%
Midsize Enterprise10%
Large Enterprise81%
REVIEWERS
Small Business25%
Midsize Enterprise20%
Large Enterprise55%
VISITORS READING REVIEWS
Small Business27%
Midsize Enterprise7%
Large Enterprise67%
Find out what your peers are saying about IBM Cognos vs. Tableau and other solutions. Updated: January 2020.
399,757 professionals have used our research since 2012.
We monitor all Business Intelligence (BI) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.