Adobe Web Experience Management vs Medallia Experience Cloud comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Sep 4, 2023

We compared Adobe Web Experience Management and Medallia Experience Cloud across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Adobe Web Experience Management offers strong content management capabilities, pre-designed templates, and integration with third-party tools. Medallia Experience Cloud is highly regarded for its strong analytics functionality, ability to collect real-time feedback, and customizable dashboards.

  • Room for Improvement: Adobe Web Experience Management could improve its handling of large video files and related elements. Users also want more styling and design customization. Medallia Experience Cloud could benefit from a more intuitive interface and reporting.

  • Service and Support: Adobe’s customer service is highly rated, but some reported slower response times and wanted more extensive troubleshooting information. Medallia Experience Cloud garners outstanding feedback for its responsive and knowledgeable support team.

  • Ease of Deployment: Adobe Web Experience Management's initial setup can be challenging, particularly for self-deployment. Users found Medallia’s deployment process to be easy and straightforward, with clear instructions and a user-friendly interface.

  • Pricing: Adobe Web Experience Management has a relatively high cost compared to other content management systems. Medallia Experience Cloud reviewers provided no feedback on the solution’s pricing. For more precise information, it is advisable to refer to the product's official website or contact the vendor.

  • ROI: Adobe Web Experience Management effectively drives traffic to websites and enhances the overall user experience. It provides valuable analytics that help identify which pages are popular and which ones need improvement. Medallia Experience Cloud suggests conducting thorough research on user reviews or directly consulting with them to obtain precise ROI information.

Comparison Results: Adobe Web Experience Management provides easy deployment options, effective content management, and seamless integration with other systems. It could be better at handling large video files and offer more competitive pricing compared to other content management systems.

To learn more, read our detailed Customer Experience Management Report (Updated: April 2024).
768,740 professionals have used our research since 2012.
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Pricing and Cost Advice
  • "It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
  • More Adobe Web Experience Management Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Good content and digital management capabilities.
    Top Answer:This is one of the more expensive products on the market. We pay an annual license fee.
    Top Answer:This product is unable to handle very large video files and related elements. Adobe should focus on a media asset management solution, the solution currently lacks that.
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    Overview

    Adobe Web Experience Management (WEM) is a comprehensive content management system that empowers businesses to create, manage, and deliver personalized digital experiences across multiple channels. With its intuitive interface and robust features, WEM enables organizations to streamline their content creation process, enhance customer engagement, and drive conversions.

    One of the key features of Adobe WEM is its powerful content-authoring capabilities. The platform provides a user-friendly interface that allows content creators to easily create and edit web pages, blogs, and other digital assets. With its drag-and-drop functionality and customizable templates, users can quickly design and publish content without the need for technical expertise.

    Another standout feature of Adobe WEM is its robust personalization capabilities. The platform leverages advanced targeting and segmentation tools to deliver personalized experiences to each individual user. By analyzing user behavior and preferences, WEM enables businesses to deliver relevant content and offers, increasing customer engagement and driving conversions.

    Adobe WEM also offers seamless integration with other Adobe products, such as Adobe Analytics and Adobe Target. This integration allows businesses to gain valuable insights into user behavior and preferences, enabling them to optimize their digital experiences and drive better results. Additionally, WEM's integration with Adobe Target enables businesses to run A/B tests and personalized campaigns, further enhancing the effectiveness of their marketing efforts.

    Furthermore, Adobe WEM provides comprehensive content management capabilities, including version control, workflow management, and content reuse. These features enable businesses to efficiently manage their content lifecycle, ensuring consistency and accuracy across all channels.

    Medallia Experience Cloud is a comprehensive customer experience management platform that enables organizations to capture, analyze, and act upon customer feedback in real-time. Its primary use case is to help businesses understand and improve the customer experience across various touchpoints.

    The most valuable functionality of Medallia Experience Cloud is its ability to collect feedback from customers through multiple channels, such as surveys, social media, and online reviews. This feedback is then analyzed using advanced text and sentiment analytics, providing organizations with actionable insights into customer preferences, needs, and pain points.

    By leveraging these insights, organizations can make data-driven decisions to enhance their products, services, and overall customer experience. Medallia Experience Cloud also offers robust reporting and visualization tools, allowing businesses to track key performance indicators and measure the impact of their customer experience initiatives.

    Furthermore, Medallia Experience Cloud helps organizations close the loop with customers by automatically routing feedback to the relevant teams for prompt resolution. This proactive approach not only improves customer satisfaction but also helps organizations identify and address potential issues before they escalate.

    Sample Customers
    Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
    7-Eleven, Benefit Cosmetics, Paypal, Hilton, Bank of America
    Buyer's Guide
    Customer Experience Management
    April 2024
    Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: April 2024.
    768,740 professionals have used our research since 2012.

    Adobe Web Experience Management is ranked 9th in Customer Experience Management with 2 reviews while Medallia Experience Cloud is ranked 11th in Customer Experience Management. Adobe Web Experience Management is rated 8.0, while Medallia Experience Cloud is rated 0.0. The top reviewer of Adobe Web Experience Management writes "It has a lot of features, and it is very easy to learn, use, integrate, and manage". On the other hand, Adobe Web Experience Management is most compared with FullStory, whereas Medallia Experience Cloud is most compared with Qualtrics Customer XM.

    See our list of best Customer Experience Management vendors.

    We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.