Alterian vs smartFOCUS Message Cloud comparison

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Executive Summary

We performed a comparison between Alterian and smartFOCUS Message Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management.
To learn more, read our detailed Customer Experience Management Report (Updated: April 2024).
768,740 professionals have used our research since 2012.
Ranking
Views
56
Comparisons
51
Reviews
0
Average Words per Review
0
Rating
N/A
14th
Views
87
Comparisons
78
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Customer Experience Management
April 2024
Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: April 2024.
768,740 professionals have used our research since 2012.
Comparisons
Also Known As
Message Cloud, smartFOCUS Marketing Campaign Management
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Overview
Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.

Message Cloud is more than a digital marketing platform. It's the responsive messaging platform, where data is continually received and reviewed; presenting the opportunity for your business to immediately engage your customer with relevant, personalized messages.

Sample Customers
Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon
HP, House of Fraser, Mercedes-Benz, Skullcandy, Galeries Lafayette, Rossignol, Future Electronics, American Soda, Graham & Brown
Buyer's Guide
Customer Experience Management
April 2024
Find out what your peers are saying about Freshworks, Qualtrics, ServiceNow and others in Customer Experience Management. Updated: April 2024.
768,740 professionals have used our research since 2012.

Alterian is ranked 19th in Customer Experience Management while smartFOCUS Message Cloud is ranked 14th in Marketing Management. Alterian is rated 0.0, while smartFOCUS Message Cloud is rated 0.0. On the other hand, Alterian is most compared with Salesforce Marketing Cloud, whereas smartFOCUS Message Cloud is most compared with Aprimo.

We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.