Compare Alterian vs. Salesforce Marketing Cloud
Alterian is ranked 7th in Customer Experience Management while Salesforce Marketing Cloud is ranked 1st in Social CRM with 3 reviews. Alterian is rated 0, while Salesforce Marketing Cloud is rated 9.4. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". Alterian is most compared with Aprimo, Salesforce Marketing Cloud and HCL Campaign, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, SAP Marketing Cloud and Adobe Campaign.
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Ranking  | |
Views 292 Comparisons 231 Reviews 0 Average Words per Review 0 Avg. Rating N/A | Views 4,907 Comparisons 4,076 Reviews 3 Average Words per Review 413 Avg. Rating 9.3 |
Top Comparisons | |
 Compared 34% of the time.  Compared 28% of the time.  Compared 19% of the time. |  Compared 23% of the time.  Compared 17% of the time.  Compared 9% of the time. |
Also Known As | |
| ExactTarget | |
Learn | |
| SDL | Salesforce |
Overview | |
| Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. | Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation. |
Offer | |
Learn more about Alterian | Learn more about Salesforce Marketing Cloud |
Sample Customers | |
| Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon | American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips |
Top Industries | |
No Data Available | Software R&D Company54% Financial Services Firm10% Comms Service Provider7% Retailer6% |
See also Alterian Reviews, Salesforce Marketing Cloud Reviews, and our list of Best Customer Experience Management Companies.
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