Compare Alterian vs. Salesforce Marketing Cloud

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Most Helpful Review
Quotes From Members

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Use our free recommendation engine to learn which Customer Experience Management solutions are best for your needs.
464,857 professionals have used our research since 2012.
Ranking
Views
234
Comparisons
197
Reviews
0
Average Words per Review
0
Rating
N/A
1st
out of 24 in Social CRM
Views
6,054
Comparisons
5,109
Reviews
2
Average Words per Review
208
Rating
9.5
Popular Comparisons
Also Known As
ExactTarget
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Overview
Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.
Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Alterian
Learn more about Salesforce Marketing Cloud
Sample Customers
Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
No Data Available
VISITORS READING REVIEWS
Computer Software Company48%
Comms Service Provider15%
Media Company7%
Financial Services Firm4%

Alterian is ranked 5th in Customer Experience Management while Salesforce Marketing Cloud is ranked 1st in Social CRM with 2 reviews. Alterian is rated 0.0, while Salesforce Marketing Cloud is rated 9.6. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Sending personalized emails to clients and prospects helps build our brand awareness". Alterian is most compared with , whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, Adobe Campaign, SAP Marketing Cloud and HubSpot Marketing Hub.

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We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.